FAIRFIELD, NJ (January 2, 2007) – Sanfaustino Natural Calcium Water has launched a new line of plastic (PET) bottles. Now available in ½ Liter and 1 Liter 4 pack shrink wrapped bundles in five unique all natural and calorie free flavors, Original, Lemon, Mandarin Orange, Lime, and Raspberry Lime, all natural Sanfaustino is the only bottled water considered a Good Source of Calcium by the US FDA and recognized by the National Osteoporosis Foundation (www.nof.org).
“Plastic allows busy consumers to get their calcium all day long, whether they are driving in their car, on their way to work, or at a child’s soccer game”, says Alex Evans, President of CCW Holdings Inc., exclusive worldwide distributor and marketer of Sanfaustino Calcium Water. “Today’s consumers are very busy. Calcium is absorbed best when it is taken in small doses throughout the day, just like we drink bottled water. If you are going to drink bottled water anyway, you might as well drink the one with natural Calcium and none of the negatives of other products.”
“With Osteoporosis on the rise, it is increasingly important to get adequate calcium in your diet,” noted Dr. Joseph Lane, Medical Director of the Metabolic Bone Disease Service and Osteoporosis Prevention at Cornell’s Hospital for Special Surgery in New York City, “but the fact is, high calcium foods do not always fit into the rapid lifestyles of Americans.” He continued, “The beauty of Sanfaustino is that you can get small amounts of calcium continuously throughout the day. And because of the properties inherent in water, the natural calcium content is absorbed in the most efficient way.”
Sanfaustino is a fat-free, calorie-free, sodium-free water that delivers over 10% of the adult RDA for calcium in each 8oz serving, and has a bioavailability factor equivalent to milk.*
All-natural Sanfaustino comes direct from a one-of-a-kind mountain spring in Umbria, Italy that generates a lightly effervescent water naturally high in calcium. Sanfaustino is the only bottled water deemed a “Good Source of Calcium” by the US FDA and the only bottled water recognized by the National Osteoporosis Foundation (www.nof.org). Drinking eight 8 ounce glasses of lightly effervescent Sanfaustino provides approximately 90% of the adult calcium RDA. Sanfaustino also provides a fat free, calorie free, sodium free alternative to other calcium sources. Enjoyed by Italians since 1894 Sanfaustino is now available in the United States. Look for Sanfaustino at gourmet and natural foods stores and in the natural foods section of grocers nationwide. Additional information on Sanfaustino’s health benefits and comparisons to other products can be found on the Company’s website, www.sanfaustino.com http://www.sanfaustino.com
*According to a recent independent study conducted by Robert Heaney, M.D., Creighton University.