NORTH PALM BEACH, FL – January 03, 2007 – Bravo! Brands Inc. (OTC Bulletin Board: BRVO- News) and the Diabetes Research Institute Foundation announced an expanded partnership that will help consumers identify 3MUSKETEERS Slammers Chocolate Milk and Bravo! Blenders as healthier, great-tasting beverage options.
The Diabetes Research Institute logo will be printed on the new product labels to indicate Bravo! Brands’ commitment to supporting the cure-focused work being conducted at the DRI. These two products join Slim Slammers, a flavored milk beverage that has had the DRI logo on its label for over two years. The appearance of the logo alerts consumers, such as those who have diabetes or who are at risk for developing diabetes, that 3MUSKETEERS Slammers Chocolate Milk, Slim Slammers and Bravo! Blenders are healthy and enjoyable options. A portion of the proceeds of sales will support the DRI Foundation, a nonprofit organization whose mission is to fund research at the world-renowned Diabetes Research Institute (DRI) at the University of Miami.
The partnership between Bravo! Brands and the DRI Foundation has expanded at a time when the incidence of diabetes and obesity continues to rise exponentially in this country.
“Beverages high in sugars and calories are certainly contributing to the obesity problem in the U.S. It would make good sense for all of us to pay closer attention to what we eat and drink, and seek out healthier options whenever possible,” said Luigi Meneghini, M.D., Associate Professor of Clinical Medicine, and Director, Eleanor and Joseph Kosow Diabetes Treatment Center at the Diabetes Research Institute.
The products that will or already display the DRI logo include:
. 3MUSKETEERS Slammers Chocolate Milk: 99% fat free milk with a deliciously light and fluffy taste, just like its namesake, with half the calories and half the carbs of other chocolate milks and 63% less fat than whole milk.
. Slim Slammers: French Vanilla and Chocolate Fudge flavored milk with no sugar added. Slim Slammers® have half the sugar and half the carbs of other flavored milk, and are fortified with essential vitamins and 1/3 more calcium than other flavored milk.
. Bravo! Blenders: Lactose free meal replacement beverages in four delicious flavors, with fewer calories than many popular weight control beverages and ready-to-eat meals. Bravo! BlendersTM are fortified with extra vitamins, minerals and 25% more protein than regular milk.
Slammers® beverages and Bravo BlendersT meal replacements are produced aseptically, have no preservatives, do not need to be refrigerated until opened, and have a shelf life of six months before being opened.
“Bravo! Brands is proud to support the mission of the DRI. It is our goal to provide healthy choices for all beverage consumers, including those that have diabetes or are at risk of developing diabetes,” said Roy Warren, Chief Executive Officer, Bravo! Brands Inc. “We are very pleased to be expanding our relationship with DRI to include two new products.”
Slammers® and BravoT beverages are available at various retail outlets throughout the country, and consumers may use the product locator feature at www.bravobrands.com to get an updated list of locations using their zip code. Cases of 3MUSKETEERS Slammers® Chocolate Milk and Slim Slammers® may be purchased online at www.jegs.com.
About the Diabetes Research Institute
The Diabetes Research Institute at the University of transplantation since the early 1970’s, the DRI has successfully reversed diabetes in patients involved in ongoing clinical trials. The Institute’s research is now directed Miami Leonard M. Miller School of Medicine is a recognized world leader in cure-focused research. Pioneering many of the techniques used in islet cell at improving transplant processes and developing new biomedical technologies and cell-based therapies to restore insulin production. For the millions of families already affected by diabetes and who are looking to the world of science for answers, the Diabetes Research Institute is the best hope for a cure. For more information, visit www.diabetesresearch.org or call 1-800-321-3437.
About Bravo! Brands Inc.
Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!’s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers® and Bravo!(TM). Bravo!’s Slammers® products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings , Pathmark, Safeway, Sam’s Club, Shaw’s, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.
Many of Bravo! Brands Inc.’s Slammers® lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie®), providing superior name recognition packaged with quality, great-tasting drinks.
On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers® Masterfoods line, as well as the Bravo!’s Slim Slammers® and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!
For more information, visit: www.bravobrands.com.