Crayons, Inc., Unveils its All-Natural SugarGuardT Protection System


@@img1March 9, 2007 – Crayons, Inc., the marketers of Crayons® Fruit Juice Drinks, is introducing at the March 9-11, 2007 Natural Products Expo in Anaheim, CA, its new line of all-natural, refreshing beverages made with the innovative SugarGuardT Protection System. SugarGuardT is an all natural, scientifically proven, specialized blend of ingredients formulated: 1) to lower the overall sugar levels of beverage products; and 2) to moderate the rate of sugar absorption within the body. Additionally, each eight ounce serving of Crayons® contains no high fructose corn syrup, only 90 calories (25% less than most other fruit drinks) and is fortified with 25% RDI of Vitamins A, D and E, 100% RDI of Vitamin C, 12% RDI of Fiber and 10% RDI of Calcium. Crayons® Fruit Juice Drinks are packed with 30% real fruit juice, 3-5x other leading brands, and come in five bold fruit flavors: Outrageous Orange MangoT, Tickled Pink LemonadeT, Wild Watermelon & BerriesT, Redder-Than-Ever Fruit PunchT and Kiwi Strawberry.

“Early on, we made the decision to develop all-natural products with superior nutrition. However, with a brand name like Crayons®, we had to do it in a fun way. We also never dreamed we would be able to create something so refreshing, gulpable and fun while simultaneously addressing today’s mainstream health issues such as childhood obesity. Our consumer research further confirms that SugarGuardT provides us with an unfair competitive advantage when compared to other fruit juice beverages, energy drinks, and vitamin enhanced waters. And the most exciting part, our products taste better on a head-to-head basis. With SugarGuardT, why would consumers drink any other fruit beverage or soft drink?” asks Ron Lloyd, Crayons® President & CEO.

With respect to the product’s powerful brand name, “Crayons® is one of the world’s highest quality brand names that exist, deeply rooted in the experiential memory banks – when times were joyous, carefree and whimsical. More importantly, on a subconscious basis, the association of the Crayons® brand positively influences those split-second emotional purchasing behaviors exhibited by adults and kids alike. It’s with this powerful brand that I wanted to create a line of delicious beverages for both Moms and kids, superior-in-nutrition to other leading brands and packaged in attractive, 12 oz. resealable bottles and 8 oz. slim cans for ‘at-home’ and ‘on-the-go’ consumption. Finally there’s a fun, wholesome beverage the entire family can fight over,” says Duncan Seay, the Company’s Founder, CFO & COO.

Crayons® Fruit Juice Drinks will be available in natural foods outlets and other specialty stores throughout the West and Central regions of the United States beginning April 1. Crayons, Inc., owns the U.S. and Internationally registered trademarks to the brand name Crayons® along with its registered oval trade dress in various food and beverage classes. The Company is headquartered in Bellevue, WA with employees in both Washington and California.