SAN FRANCISCO (March 2007) – This month Hint Inc., maker of all-natural, great tasting Hint essence water without sugar, preservatives or anything artificial, launches its second major promotional tie-in with a Disney film. After a successful campaign last year surrounding the premiere of The Santa Clause 3: The Escape Clause, Disney and Hint Inc. are collaborating again, this time in honor of the release of Disney’s new movie, Meet the Robinsons.
For a limited time, Hint will distribute a special version of their popular Raspberry Lime Essence water featuring images from the film on the bottle along with a call to action for an online instant win game. Walt Disney Pictures’ Meet the Robinsons is an animated comedy about Lewis, an orphan who dreams of finding a family. His journey takes an unexpected turn when a mysterious stranger named Wilbur Robinson whisks him away to a world where anything is possible.THE FUTURE. The film is based upon the book A Day with Wilbur Robinson by William Joyce.
Hint, whose mantra is Drink Water, Not SugarT, is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a simply delicious, calorie-free beverage to give her family. She developed Hint in response to the growing wall of sugary juices and sodas. “Hint doesn’t claim to make you smarter, calm you down, amp you up or ward off illnesses – we’re just offering a great tasting extremely simple product that makes it enjoyable to drink more water,” says Hint founder, Kara Goldin. “The feedback from consumers and the media has been phenomenal. To have the continued opportunity to work with an entertainment giant like Disney is a dream-come-true. We couldn’t imagine a better collaborator with a proven track record with both kids and adults.”
Hint comes in ten extraordinary flavors including: Pomegranate-Tangerine, Peppermint, Pear, Raspberry-Lime, Lime, Tropical Punch, Mango-Grapefruit, Apple and Cucumber. Sold in specialty markets, grocery stores, fine spas, luxury hotels and on www.drinkhint.com, Hint has a suggested retail price of $1.69 for 15ml. A case of 24 bottles can be purchased online for $44.