British Columbia – July 26, 2007 – Clearly Canadian Beverage Corporation (OTCBB:CCBEF) (the “Company”) announced today that it has hired the INOV8 Beverage Company to develop a new line of beverages under the Clearly Canadian trademark that will capitalize on the brand’s heritage in the fast growing water business. INOV8 is led by two beverage industry giants – Mike Weinstein, former CEO of Snapple, and Brian O’Byrne, former CEO of Yoo-hoo/Orangina.
“Mike and Brian have been responsible for a tremendous increase in the value of every beverage company in which they have been involved,” stated Brent Lokash, CEO of Clearly Canadian. “Mike’s enjoyed great success at Snapple, where he purchased a declining brand for $300 Million, created a dramatic turnaround and then sold it 3 years later for $1.4 Billion. That provides a great template for what we are striving to achieve at Clearly Canadian. Our relationship with Mike, Brian and INOV8 is a major triumph for us and exponentially increases the growth potential of the Clearly Canadian brand.” Stated Mike Weinstein, Chairman of INOV8, “I have long been an admirer of the Clearly Canadian brand because, like the Snapple brand, it enjoys strong consumer recognition and passion. With the immense growth being seen today in water-based beverages, I’m convinced that Clearly Canadian offers the potential for a huge resurgence in sales. Brian and I look forward to working closely with Brent and his team.”
The INOV8 Beverage Company was formed by Mike Weinstein and Brian O’Byrne, former Presidents of the companies that marketed some of America’s greatest brands including Snapple, Yoo-Hoo, Mistic, A&W, Stewart’s, Orangina, Squirt, Vernor’s, RC and Diet Rite. INOV8’s mission is to develop unique innovative beverage ideas that capitalize on emerging trends in today’s marketplace. INOV8 will utilize a variety of optimal approaches, ranging from licensing to partnerships to outright sale to self-distribution, in bringing these products to consumers. With extensive management experience in the beverage industry, INOV8’s principals have real world perspectives on what works, what doesn’t and how to uncover hidden value.
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages, including Clearly Canadian® sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian’s recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company’s debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.