(Santa Barbara, CA) – August 13, 2007.  First Blush, the first 100 percent all natural premium varietal grape juice, launches nationally in select Whole Foods Markets including California, Arizona, Nevada, Illinois, Michigan, Minnesota, Missouri, Nebraska, Oregon, Washington and Wisconsin.  First Blush will continue to roll out nationwide over the next several months under an exclusive grocer distribution agreement recently forged between the two companies.
First Blush juice is made from the world’s finest collection of varietal grapes including Cabernet, Merlot, Chardonnay and Rosé with no added sugar, no preservatives, no alcohol and no caffeine…Juice, Pure and Simple.  Each juice is flash pasteurized to retain its unique concentration of flavors and nutrients. Scientific studies show that the naturally occurring polyphenol antioxidants found in First Blush help guard the body against “free radicals,” promote cardiovascular health and activate anti-aging enzymes.


First Blush is available in four varietal juices:
100% Cabernet Juice from Cabernet grapes. Available in the aromas and flavors of blackberry, black cherry and black currant.
100% Merlot Juice from Merlot grapes. Available in the aromas and flavors of subtle currant, cherry, plum and vanilla.
100% Rose’ Juice from Zinfandel grapes. Available in the aromas and flavors of raspberry, strawberry
and cranberry.
100% Chardonnay Juice from Chardonnay grapes. Available in the aromas and flavors of peach,
apricot and apple.
“We are committed to producing the finest quality juice available.  For too long, the finest grapes have been used only for wine production. We believe these premium quality grapes should be enjoyed as pure and simple juice”, said Aris Janigian, First Blush co-founder.
Built upon a foundation of social and corporate consciousness, First Blush is committed to global health and wellness. In that spirit, five cents of every bottle sold will be donated to non-profit health and wellness organizations around the world as part of First Blush’s mission to promote health as “a state of complete physical, mental and social well-being.”
About First BlushTM:
First Blush is the leading 100% all natural premium varietal grape juice.  First Blush contains naturally occurring anti-oxidants scientifically proven to promote overall health….simply, The best grapes have to offerTM. The founders of First Blush come from families who have been passionate about grapes for generations. They are dedicated to capturing the nourishment and natural flavor of varietal grapes.  For more information on First Blush, please visit