@@img1 Miami, FL – August, 2007 – Wanna race? BAWLS Guarana, in partnership with the American Bicycle Association (ABA) and the National Bicycle League (NBL), is presenting BAWLS fans everywhere with a complimentary race pass and temporary membership that gives them access to enjoy one full day of racing at any participating BMX track in their area.
BAWLS fans can pick up their race pass on the new, limited edition BMX 4-packs available at Target and other retail stores nationwide. First timers can visit a track list on BAWLStyle.com to find the track located nearest them to try BMX racing out!
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BAWLS Guarana has become the drink of choice for BMXers everywhere as the Official Energy Drink sponsors of the NBL and ABA, sponsoring and sampling at more than 50 Nationals races in 2007. BAWLS Guarana also recently launched the BAWLS Guarana track partnership program, which grants a number of benefits to BMX tracks that sell their products, as well as sponsorships to the teams that represent them.
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local super markets, convenience stores (7-Eleven), Target stores, Metropark, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit www.BAWLS.com.