PITTSBURGH, PA – August 7, 2008 – PurBlu Beverages introduced a fourth SKU to its GIVE Water lineup this week, which contributes 10 cents per bottle to the charitable cause of a consumer’s choice, with donations being made to local charities where the product is sold. By selecting any one of four vibrantly colored bottles, GIVE drinkers can choose which cause to support: GIVE Life is blue, for children in need; GIVE Hope is pink, for breast cancer research and prevention; GIVE Love is green, for environmental causes; GIVE Strength (electrolyte infused) is orange, for those coping with muscular disorders.
PurBlu Beverages also announced that it has launched GIVE water in four new markets this week, including metropolitan Boston, Philadelphia, Kansas City, and Maine. Distribution agreements have been made with Burke Distributing for metropolitan Boston and Cape Cod, Health Waters for metropolitan Philadelphia, Portland Beverage for the state of Maine, and Palmentere Bros. Distributing for Kansas City.
“Last year at this time, we were making our first deliveries from the back of a car. Since then, the response has been incredible,” said Ben Lewis, Founder and CEO. “We’re thrilled to launch GIVE in these new markets and are proud to partner with quality distributors who believe in our brand.”
GIVE is also pleased to partner with many fantastic organizations within these markets, including Horizons for Homeless Children in Boston, Back on My Feet in Philadelphia, Maine Cancer Foundation, and the Greater Kansas City Affiliate of Susan G. Komen, to which GIVE is donating over 25,000 bottles of GIVE Hope for the August 10th Race for the Cure.
Water with a conscience, GIVE isn’t just pure and refreshing – it’s a way to make a difference. Currently distributed throughout much of the Mid-Atlantic and Northeast, GIVE is expanding nationwide and is seeking distribution partners to help grow its movement. For more information, visit www.drinkgive.com.