ATLANTA, Sept. 15 /PRNewswire/ — Evian(R) Natural Spring Water is splashing into children’s lunch boxes this back-to-school season with Evian Les Petits, the first kid’s pack of premium natural spring water dedicated to children. Starting this fall, six-packs of the Evian Les Petits bottles will make their debut in stores across the US.
With the active lifestyle that most children lead, it is important for them to quench their thirst with water. Replacing sweetened beverages with water is a great way to not only keep them hydrated, but also to lower a child’s calorie intake. Evian Les Petits offers a pure, fun and natural way for kids to enjoy water.
“Water is an important part of maintaining a healthy lifestyle for children, and we want to help parents to encourage their children to drink more of it,” said Jeff Caswell, VP of Marketing for Evian North America. “Evian Les Petits is a great solution for parents, especially those with an on-the-go lifestyle, who always want to make sure their children are hydrated and replenished, whether at school, playing sports, at the playground or in the car.”
Evian has created fun graphics to complement the new bottles and packaging. Easily held by kids, these miniature bottles utilize Evian’s signature pink and blue colors with some added kid-friendly flare. The new artwork features graphics of trendy, urban mothers with their children, as well as images of colorful sea creatures.
A 330ml Evian Les Petits bottle will fit neatly into a child’s lunch bag or go perfectly with their favorite healthy after-school snack.
Evian Les Petits will be available in stores across the country, such as Target and Safeway, as well as at regional outlets such as Fresh Direct in New York City, Publix in Florida, Ralphs in California, Winn-Dixie in Florida and Louisiana, Jewel in Chicago and Schnucks and Dierbergs in St. Louis with a suggested retail price of $5.49.
Bottled since 1826, Evian Natural Spring Water is the world’s #1 brand of premium natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.
Today, Evian is a brand of the Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the natural spring water for those, including many of Hollywood’s elite, who like to treat themselves to the very best.