WAT-AAH! Sponsors the Stoked Mentoring Program and 2009 Skate Jam In NYC!

NEW YORK, June 17 /PRNewswire/ — WAT-AAH!, the first sugar free and functional beverage brand made specifically for kids announces its official sponsorship of the Stoked Mentoring Program. Stoked is a non-profit organization aiming to help teach life skills to at-risk and disadvantaged youth through a variety of mentoring programs including action sports, business and marketing (www.wat-aah.com and www.stoked.org).

“It’s a perfect fit for our organization,” says Steve Larosiliere , the Founder of Stoked. “WAT-AAH! and Stoked have very similar fundamental goals. Both organizations are founded on the concept of improving children’s lives.”

“It excites me to mentor the kids from Stoked by providing them with real hands-on experience and involving them in our brand’s business and marketing development,” says Rose Cameron, the Founder of WAT-AAH!. “We feel strongly that their insights into kids’ culture and our marketing expertise will result into edgy and exciting advertising campaigns that will resonate with our target audience.”

For the Skate Jam, WAT-AAH! will be giving out water, branded skateboards, and stickers and will be sponsoring the Best Trick Contest. WAT-AAH! will be represented by several NYC’s professional skateboarders who will provide trick tips and will lead the kids in a skating pilgrimage over the Manhattan Bridge. The event is taking place on June 27th at NYC’s Chinatown Skate Park (www.wat-aah.blogspot.com).

Rose adds, “We recognize that the culture around action sports and skate jams are typically associated with energy drink brands, not water. We are thrilled to defy this notion and are able to provide the kids a healthier, sugar free and caffeine free alternative for this event.”

WAT-AAH!’s mission is to reverse the established behavior and dependency on sweetened drinks among America’s youth and help fight the battle against childhood obesity. WAT-AAH! is uniquely positioned as the only available functional beverage targeted to kids free of sugar or artificial sweeteners. It has absolutely no artificial coloring or flavoring and comes in 4 varieties: Body, Brain, Bones and Energy.

About WAT-AAH!

WAT-AAH! was launched in June 2008 in New York City and is currently distributed by Exclusive Beverage Distributors in more than 250 stores including the Whole Foods Market. WAT-AAH! is now a part of UNFI East’s product portfolio and the company has recently added Tozzi & Associates, Victory Beverage Co, Inc. and Main Street Marketing to support the expansion to 33 additional states in the East Coast United States.