ZICO Coconut Water to Introduce Its Flavored Varieties in One-Liter Tetra Pak


Hermosa Beach, Calif. July 30, 2009 – Offering its consumers yet another convenient way to enjoy Nature’s Sports Drink™, ZICO Pure Premium Coconut Water is gearing up to introduce its favored coconut water varieties in one-liter containers next month.

Previously only available in an 11-ounce size unit, the new flavored one-liter Tetra Pak containers are designed to offer consumers more options in a take-home size, which helps meet the growing demand for flavored coconut water in a larger, re-sealable package, while also giving consumers a greater value. The new one-liter containers of Mango and Passion Fruit will have the same nutrient profile as ZICO Natural, which is already available in a one-liter size.

“While our smaller containers are great for on-the-go replenishment, our new flavored one-liter units are ideal for people drinking ZICO on multiple occasions or for those who use coconut water as an ingredient in cooking, smoothies or cocktails,” said Mark Rampolla, ZICO’s founder and chief executive officer. “We expect the flavored liters to offer consumers more choices and have a broader appeal for those interested in healthy, natural alternatives to traditional sports drinks.

Made with 100 percent pure coconut water, ZICO is more effective for full body replenishment than plain water and contains none of the added sugars and calories commonly associated with traditional sports drinks. ZICO also contains more potassium than a banana and four additional naturally occurring electrolytes in one 60-calorie serving.

While the flavored varieties are geared to appeal to more mainstream taste preferences, they remain all-natural, as they contain flavor essences, meaning they come from the flower itself, not the fruit, giving the beverage a light yet potent flavor with no additional fat, sugar, calories, carbs or acidity. ZICO is packaged in an easy-to-carry, eco-friendly Tetra Pak that helps retain its authentic tropical flavor.

About ZICO

Founded in 2004 by Mark Rampolla, ZICO is 100% pure coconut water with natural flavor essences. With more potassium than a banana, four more essential electrolytes, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to rehydrate and replenish. The unique processing and packaging system captures and retains the exotic flavor and nutritional benefits of coconut water for 12 months so you can enjoy ZICO anytime and everywhere. ZICO can be found at leading yoga studios, gyms, natural food stores and gourmet grocers in select markets across the country. Find out more at www.zico.com.