WAT-AAH! Proudly Partners With Bill Murray and Darius Rucker for the Slim Down the South Celebrity Softball Challenge Benefiting Louie’s Kids

NEW YORK, Sept. 27, 2011/ — WAT-AAH! is proudly partnering with Oscar nominated actor, Bill Murray and Hootie and the Blowfish lead singer, Darius Rucker for the Slim Down the South Celebrity Softball Challenge on Saturday, October 1 at the Joe Riley Park in Charleston, South Carolina. This Softball Challenge has been organized to raise money and awareness for Louie’s Kids, an organization that combats childhood obesity in the areas hardest hit by this epidemic.

“WAT-AAH!’s mission is to reverse kids’ dependency on sugary beverages, and make water their first choice for hydration; Louie’s Kids raises funds to treat kids battling with childhood obesity. We are clearly united and share a common goal,” says Rose Cameron, CEO of WAT-AAH!

The two headlining celebrities will be named head coaches for the competing celebrity-studded teams: LA Laker Drew Goudelock, Olympic skier Ashley Caldwell, Top Chef Ariane Duarte, Army Wives actors Richard Bryant, Wendy Davis, and Bryan McNamara, Biggest Loser contestants Ed Brantley, Heba Salama, and Bernie Salazar, along with many other familiar names and faces. Each team will be hydrated by WAT-AAH! as well as over 5,000 participating attendees.

“WAT-AAH’s involvement in our ‘Slim Down the South Celebrity Softball Challenge’ demonstrates their commitment to standing next to us to fight childhood obesity,” said Louis Yuhasz, Founder and CEO of Louie’s Kids. “We’re grateful to have their donation and support for our fundraiser and glad to provide a truly healthy beverage to all of our participants.”

For more information on the event and other sponsors please visit, www.slimdownthesouth.com.

About Louie’s Kids

Louie’s Kids is a nonprofit organization that raises funds to help treat childhood obesity, which afflicts 25 million American children today. Louie”s Kids works to find the best treatment options to meet the needs of each child. Founded in 2001 in Alexandria, Virginia and operated today out of Charleston, South Carolina, Louie”s Kids serves economically disadvantaged kids nationwide.

About WAT-AAH!

WAT-AAH! is a line of functional water for kids free of sugar or sweeteners of any kind. Since 2008, the brand has been convincing kids to drink water as opposed to sodas or sugary drinks. WAT-AAH! is the exclusive beverage partner for Beyonce’s ‘Move Your Body’ Flash Workout, supporting Michelle Obama’s Let’s Move! initiative. WAT-AAH! is available across the US in over 5000 stores/supermarkets as well as 1,500 schools/districts. http://www.wat-aah.com. For More Information Please Contact Christine Widga at christine@wat-aah.com, 212-627-2630.