WAT-AAH! Sponsors Race Benefitting Earthquake Victims in Japan

WAT-AAH! partners with The 100 Mile Club® for the 4th Annual Run4Kids (R4K11) and PTA Health & Safety Fair on March 19th at Auburndale Intermediate School as the official beverage provider, hydrating the runners and donating fun merchandise and prizes for kids. WAT-AAH!, who has been working side by side with The 100 Mile Club® is proud to be a part of The 100 Mile Club®’s largest annual event. This event is to raise funds for the organization and participating schools, with a newly added effort in raising funds for the children and victims in Japan who have been affected by the recent natural disasters.

“The partnership between WAT-AAH! and The 100 Mile Club® is incredible!” says Kara Lubin, Founder of The 100 Mile Club®. “Our missions and visions are both headed toward the same goals. Having WAT-AAH! at Run 4 Kids this year will promote healthy, sugar-free hydration through a youthful and fun approach, as our kids journey toward 100 miles and beyond.”

WAT-AAH! and the 100 Mile Club® will be joining forces with Japan native, Mieko Morita, and the Boy Scouts of America to help the millions affected by the devastating earthquake and tsunami in Japan. Mieko will be running with fellow ultra-marathon runners for a continuous 24 hours to raise funds and the Boy Scouts of America will be coordinating a Disaster Relief drop off during the race. Through the Boy Scouts of America, WAT-AAH! will be directly donating the much-needed bottled water to the victims in Japan.

“It is nice to be involved with a club that is geared toward encouraging kids to be active and healthy as well as sharing a common goal to fight childhood obesity,” says Rose Cameron, CEO of WAT-AAH! “We are proud to sponsor such a great event that not only supports active kids within the schools and communities, but has also led to the inclusion of support and fundraising for children in need.”

About WAT-AAH!

WAT-AAH! is a line of functional water for kids free of sugar, colors and bad stuff! It tastes like pure clean unadulterated water. It is available in over 3,500 stores nationwide including Whole Foods, ShopRite, Gristedes, Food Lion, Bloom, Albertson”s and others. It is also carried by over 600 schools/districts across the country. WAT-AAH! has sponsored and is the official beverage of events like Willow Smith”s Power 105 Holiday Party in NYC and I Love Me Skating Party in Chicago, NY Children Film Festival, Harry Potter VII Movie Premier, and many others (http://wat-aah.blogspot.com/). WAT-AAH!”s mission is to reverse kids dependency on sodas and sugary drinks and to make water their #1 choice for hydration. WAT-AAH!”s ultimate goal is to helping fight childhood obesity and diabetes. http://www.wat-aah.com For More Information Please Contact Christine Widga at christine@wat-aah.com, 212-627-2630.

About The 100 Mile Club:

 The 100 Mile Club® is a physical fitness and life skills project for all individuals based on the goal of running or walking 100 miles at school or work during a single school year. The 100 Mile Club® has grown to support over 15,000 students in 5 states. For More Information Please Contact Kara Lubin (951) 340-2290 www.100mileclub.com