“POWERCOCO is driven by not only Athletes, but those who choose a healthier lifestyle in general. We know the people of California will embrace a natural alternative while breaking the mold of the ‘traditional it’s been there so drink it because we said so mentality”. Said Tenace, VP of Sales and Marketing for the POWERCOCO brand.
“California is steeped with generations of sports tradition and its people recognize winners when they see them, not only that, but So Cal is known for its ground-breaking product launches. Partnering with the professionals at Avanzar Distributors to deliver POWERCOCO to local area residents will surely be yet another winning combination,” added Tenace.
POWERCOCO was founded by Tyler Beuerlein, a former professional baseball player. After becoming frustrated with the many high calorie, sugar and sodium-laden sports drinks on the market, Beuerlein wanted to create a healthier beverage option for athletes, without compromising efficacy or great taste. Beuerlein learned that a product with a lower calorie, sugar and sodium formula that capitalizes on the natural benefits of coconut water could prove to be a healthy alternative not only for athletes, but for active men, women and children of all ages.
“We are excited about the possibilities afforded by our partnership with PowerCoco.” Says Bill Juarez President of Avanzar. “The brand really has it all, great taste, fantastic packaging and more importantly they are fulfilling a void in the market place for a natural sports drink.”
POWERCOCO is rapidly expanding its availability and is currently available for purchase in the New York City area at Duane Reade, Wegmans, in Arizona at all Hi Health locations; and nationally at Amazon.com.
POWERCOCO is the way to HYDRATE BETTER. A sports drink that combines natural coconut water and electrolytes but still tastes like a sports drink. POWERCOCO Natural Sports Drinks are low in sugar and calories, contain no artificial dyes or flavors, have six times the potassium of traditional sports drinks, are sweetened with Cane Sugar and Stevia all while staying gluten-free, paleo friendly, and non GMO. About Avanzar Sales and Distribution Avanzar Sales and Distribution works with early stage fast moving consumer good brands to develop and implement sales and distribution strategies. Avanzar has a national representation reach and maintains a regional in house DSD operation servicing the Southern California and Arizona markets. . POWERCOCO is available in five great tasting flavors: Fruit Punch, Lemon-Lime, Orange, Grape, Lemon-Lime, and Blue Raspberry.