Young aspiring fashion designers and fashionistas keep themselves hydrated, the sustainable way.
This Fall, Boxed Water, a sustainably packaged water company, partnered with HerCampus Media to support the HerCampus College Fashion Week series. Right on the heels of New York Fashion Week in late September, Boxed Water made its first debut at the NYC College Fashion Week before sweeping the runways cross-country at the Chicago and Los Angeles College Fashion Week shows.
Many college-aged students and millennials continue to look for unique ways to approach sustainability, and this partnership showcases how retailers can get involved with media and retail brands to make a difference. The partnership between Boxed Water and HerCampus is an example of a media brand thinking inside the box, promoting eco-friendly products, and encouraging their consumers to care, while remaining stylish.
“Boxed Water amplified the College Fashion Week experience in New York, Chicago, and LA providing refreshing Boxed Water samples to attendees. Boxed Water was a huge hit among attendees, and they fully supported our mission of empowering millennials to be their best selves,” said Danielle Kushner, manager of Business Development at HerCampus Media.