Ramsey, NJ – March 14, 2016 – Wow! Nutrition has entered the U.S. market for the first time with Feel Good, the hit zero calorie Iced Tea. Their distribution partnership with NYC metro beverage distributor Drink King begins today.
Feel Good, the number one iced tea in Brazil, brings its zero calorie “feel the moment” campaign to the US. A blend of Green and White teas, Feel Good comes in six exciting and exotic flavors; Hibiscus, Peach, Orange & Ginger, Lemon, Lychee and Pomegranate. Feel Good is light, refreshing, and full of flavor. In addition to being a satisfying thirst-quencher, Feel Good contains Vitamin C and powerful naturally occurring antioxidants from tea.
Feel Good will support their US launch with Radio advertising on WKTU NYC, event sponsorship, in store demos, guerilla marketing, and social media.
Drink King Distributing was created by beverage industry experts with over 60 years of combined beverage distribution experience throughout the New York Metro area. They are dedicated to providing best in class service to their customers. Drink King’s constantly growing portfolio of profit-building products combined with their expert sales staff and delivery team help to create a successful, customized partnership that bigger distribution houses just can’t deliver. Drink King distributes major brands including Sparkling Ice, Polar Beverages, Nth Degree, Aqua Hydrate, Voss and many others.
Drink King’s CEO Peter Strahm comments, “Our Drink King team is excited to have the opportunity to bring Feel Good to the NY/NJ marketplace to build off the success it has had in Brazil. The brand represents what today’s consumer is looking for. Feel Good is a great tasting lifestyle beverage choice that fits NYC.”
“The partnership between Feel Good and Drink King is very strong and we’re very excited to be on their team. Feel Good is supporting the launch with marketing and sales personnel, as well as radio advertising, listing fees, custom refrigerators, and has already set up ten summer sampling events at food fairs in NYC” says Cascadia Managing Brands’ Managing Partner, Bill Sipper.
Bold and agile, WOW! Nutrition aims to offer innovative and healthy drinks for any occasion consumption, for your well-being and quality of life. Located in Cacapava, São Paulo, WOW!’s production facility is considered the most modern factory for non-alcoholic beverages in Latin America. WOW! Is the first to obtain the standards of quality and hygiene in food created by NASA (space agency), was awarded a HACCP certificate, and is ISO9001 certified. Following the great success of being the first green tea in Brazil, WOW! has established their U.S. operations through an office in Ramsey, New Jersey.
Feel Good is available at Shop Rite, Fine Fair and C-Town. For more information please visit:www.drinkfeelgood.com
Feel Good utilizes the sales, marketing, distribution, operations, accounting, customer service, and logistics services of Cascadia Managing Brands to manage their US business.