NEW YORK (August 1, 2016) – The Defense Commissary Agency operates a chain of commissaries providing groceries to military personnel, retirees and their families – with savings on average of more than 30 percent on their purchases compared to commercial prices. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.
“We couldn’t be more proud to have partnered with the U.S. Military to provide healthy, organic energy at affordable prices,” said Neel Premkumar, Founder and CEO of FORTO Strong Coffee. “They are providing the ultimate sacrifice, in defending this country, and we’re proud to provide some fuel to them along the way.”
FORTO Coffee Energy Shots launched across the United States in all U.S. Military bases. Since early 2016, FORTO has seen sales per SKU rise, with sales velocities approaching established giants in the energy shot category.
FORTO is the #1 Coffee Energy Shot, sold in over 10,000 stores nationwide. Created by a father of twins needing wholesome energy – FORTO is pure coffee (Organic, Fair-Trade, Cold-Brew) – plus 2x energy (200mg caffeine) from green coffee beans. The name FORTO is derived from the Italian word for strong (forté), as each handheld bottle of FORTO has as much energy as 2 regular cups of coffee! Since launching across all U.S. Military bases, FORTO has been driving incremental growth for the Energy Shot category in retail stores nationwide.
For additional information on FORTO, please visit www.FortoStrongCoffee.com
Kyle Pollack / Brand Manager