RETHINK Brands Launches RETHINK Water

MARYLAND BASED START-UP, RETHINK BRANDS, CREATES UNBOTTLED WATER(Ellicott City) – RETHINK Brands has officially launched its category-disrupting product, RETHINK Water, a delicious water in an environmentally responsible carton. Currently in over 1,000 stores on the East Coast, RETHINK already has plans for expansion including explosive growth into 4,000 stores, including the West Coast, by early summer of 2016.

RETHINK has disrupted the growing bottled water category by using a package that is made of mainly paper, is 100% recyclable and is free of harmful BPAs- a truly Unbottled option.

“Plastic bottles are littering our parks, waterways and the Earth we love,” says Co-Founder and CEO Matt Swanson.” RETHINK Water is a consumer friendly, beautifully designed, delicious and responsible way to consume water. We take environmental and social responsibility to the next level.”

Founders Matt Swanson and Chris O’Donovan met at Washington College in Maryland and after graduating in 2009, went on to work for Procter & Gamble, Google, Body Armor and Tessamae’s All Natural. After realizing their shared vision of eliminating plastic bottles that litter the Earth, they teamed up and are now providing healthy and delicious water to environmentally conscious consumers.

RETHINK Brands has corporate headquarters in historic Old Towne Ellicott City, Maryland. RETHINK Water is available at Giant Foods, select Wegmans, and many Mid-Atlantic retailers. For more information, please visit or contact Kendall Bair at 410-370-8520 or at You can connect with us on Facebook, Twitter, Instagram, and LinkedIn.