Elevator Talk: Petal Springs into the Market with Sparkling Botanicals

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Founder and CEO of Petal, Candice Crane, is on a mission to deliver an all organic zero calorie, zero sugar botanical beverage with an empowering message. Designed primarily for women ages 18-32, Petal offers unique flavors with rose water as the star ingredient. The company recently launched in the Chicago area with plans to grow nationally in the future.

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