Elevator Talk: Bhoomi Aims to Redefine Sugar Cane Juice in the Western Market

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Arpit Bhopalkar is the co-founder and CEO of Bhoomi, a mission-based brand that makes cold-pressed sugar cane beverages. The company hopes to change consumers’ perception of sugar cane and it’s health benefits, while supporting minority farmers in the U.S. and focusing on sustainability. Bhoomi is targeting millennials that are looking for healthy ingredients and consumers that understand Ayurvedic medicine. The company is open to working with a strategic partner that can help develop the brand and grow the business in the U.S. and globally.

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