Elevator Talk: Fizzy Fox Crafts Sparkling Shrubs for Health and Wellness Community

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Culinary-forward sparkling shrub maker Fizzy Fox is focused on delivering healthy and fun products with an emphasis on craft. Co-founder Natalia Farhadmotamed and her business partner launched the line in May of 2018 and are looking to grow the company and expand distribution. The brand has discovered a community of apple cider vinegar enthusiasts that are a natural target market, while adventurous health and wellness consumers have also taken an interest in the product.

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