Elevator Talk: Gifted’s Botanical Elixirs Highlight the Functional Benefits of Mastic

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Lefteris Giaprakis is the founder and CEO of Drink Gifted Corp., the creators of mastic elixirs. The company aims to provide healthy and functional botanical beverages utilizing mastic, a fragrant sap from Greece known for its medicinal properties. Gifted is working on a pilot launch in specialty and pop-up stores around Manhattan to collect consumer data and develop an operational structure. Giaprakis is looking for a strategic partner with access to resources that understands their unique product and value proposition as well as the future of the beverage industry.

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