Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.
Laith Alkhawaja, the Founder and President of MediDate Coffee, is bringing the benefits of roasted date seeds to consumers. Much like traditional coffee, the unique beverage is made by roasting, grinding and brewing date seeds. The process maintains the nutritional benefits of dates, such as fiber, protein, vitamins, and minerals, but without the sugar. The company is targeting health-conscious consumers looking to limit their caffeine intake.
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