KRa Sports Drink Announces New Packaging and Distribution

CHICAGO— KRa, The REAL Sports Drink, a USDA certified-organic sports drink made with just a few real ingredients, is now available in Safeway locations throughout Northern California, Giant and Martin’s Stores in the Mid-Atlantic and has increased distribution in the Midwest adding all Wisconsin Metro Market and Pick ‘n Save locations. These additional retailers increases the drink’s footprint in both the Midwest and Mid-Atlantic regions and opens the Northern California and Hawaii regions to increase availability and bolster sales. KRa is also distributed at Kroger, Earth Fare and select Whole Foods Market stores as well as online through and

Unlike traditional sports drinks that are full of added sugar and artificial ingredients like flavors, dyes and sweeteners, KRa is made with real, simple, USDA-certified organic ingredients, and has less sugar and fewer calories than traditional sports drinks.

“Expanding our distribution in our core regions of the Midwest and Mid-Atlantic continues to be a priority for KRa. We’re building our business in our own backyards,” KRa Co-Founder Sarah Hardgrove-Koleno explained. “Our strategic expansion to California introduces our premium product in a region where consumers are very health-conscious and organic-minded. We believe this region will prove to be key to the overall growth of our brand”.

In addition, KRa has also launched a brand new look for 2019.  “We’re thrilled to release our new packaging into the market. Our new label is truly breakthrough to the category.  We’re proud of our all-real ingredients and we are taking a bold step to highlight our core ingredients right on the front of the bottle. We believe athletes should not have to compromise their commitment to healthful eating in order to stay hydrated. Our real-ingredient formula challenges traditional sports drinks that are full of added sugar and artificial ingredients like dyes, flavors and zero-calorie sweeteners,” said KRa Co-Founder Annie Hesser.

To celebrate the launch of the new packaging, KRa is offering special promotions throughout the beginning of the year.  Offers will be announced in stores and across KRa’s social media accounts. KRa is excited to launch their #junkfreeme social-media campaign, encouraging consumers to purge “junk” in their lives, including making the change to KRa, a “junk-free” sports drink.  Followers who share their KRa #junkfreeme photos will be entered to win cases of KRa and autographed items from the KRa roster of professional athletes which includes Meyers Leonard, Ender Inciarte, Glenn Robinson, III and Charles “Peanut” Tillman, among others. Follow @drinkkra to stay up to date on all promotional activity.

About KRa

KRa was created to provide athletes a real alternative to traditional sports drinks, and also to give back to the community. When the drink was launched, KRa also introduced KRa for Play, a giveback program that provides resources and funding for disadvantaged youth sports programs. KRa encourages all athletes to Keep Rising Above. Founded in Chicago and D.C. in 2015, KRa Drinks for Athletes Inc. offers a real alternative to sports hydration and electrolyte replacement after exercise and athletic activity. KRa is dedicated to giving back to community and the KRa for Play giveback supports athletic programs benefiting disadvantaged youth. KRa Co-Founders include CEO Sarah Hardgrove-Koleno, Chief Marketing Officer Annie Hesser and Chief Operating Officer Dan Trainor. KRa can be purchased online at and at major retailers across the Midwest, Mid-Atlantic and Northern California.  For more details and to purchase, please visit: