Wendy’s, Fanta and Coca-Cola Invite Guests To Guess New Fanta Mystery Mixes

ATLANTA – Wendy’s, Fanta and Coca-Cola Freestyle have teamed up to bring guests three new Fanta Mystery Mixes, with each also offered as a zero-sugar option, available exclusively on Coca-Cola Freestyle dispensers in Wendy’s restaurants across the U.S., now through November 7. The launch of the new beverages comes with a question – and challenge – for consumers: “What the Fanta?” as the flavors of each beverage are, well, a mystery. Guests who taste-test the Mystery Mixes can share their guesses via Twitter and one guest will win $10,000 as part of Wendy’s Mystery Mix Experience.

“We always look forward to collaborating with Coca-Cola as their innovative technology, like Coca-Cola Freestyle, gives us the opportunity to easily offer exclusive, limited-time beverages,” said Lindsay Radkoski, Wendy’s Vice President of National Marketing “We are proud to give our guests one-of-a-kind food and beverage experiences, and we’re excited to engage them with the element of mystery – and surprise – with the new Fanta Mystery Mixes.”

Wendy’s and Coca-Cola Freestyle have often partnered to offer exclusive beverages to consumers, most recently with the Rick and Morty-themed flavors, Mello Yello Portal Time Lemon Lime and Mello Yello Berry Jerryboree, which were available for a limited time in the summer of 2021. Ranking in the top 15 out of the 100+ Coca-Cola Freestyle beverages at Wendy’s during the promotion, the Rick and Morty flavors were some of the top-performing beverages to-date, highlighting the power of social media and traditional media buzz.

Eric Lewis, group marketing director, Coca-Cola Freestyle, said the partnership between Wendy’s and two Coca-Cola brands – Coca-Cola Freestyle and Fanta – known for innovation, variety and fun, was a natural extension of the relationship.

“With Coca-Cola Freestyle, we’re always seeking new ways to give consumers variety and choice to spark their creativity,” Lewis said. “There are few better ways to inspire imagination than by offering unique, mystery flavors, and we cannot wait to follow along as guests share their guesses.”

This opportunity gives consumers a sneak peek of what’s to come with What the Fanta – a limited-time offer expanding across the US in summer 2022, that includes a variety of mystery flavors. All the flavors are tricky to identify, as the colors of the beverages intentionally do not match the flavor profiles.

“Fanta is excited to collaborate with Coca-Cola Freestyle to introduce new flavors, adding to the exclusive Fanta flavors, including Fanta Lime and Fanta Cherry, that are already available to consumers on the innovative dispensers,” said Jason Palmer, marketing brand assistant, Fanta. “We’re thrilled to debut the Mystery Mixes with Wendy’s and we’re excited to give consumers a preview of what’s to come in 2022.”

To participate in the #WhatTheFanta sweepstakes, guests can simply pour a Mystery Mix from a Coca-Cola Freestyle dispenser at their nearest Wendy’s, guess the flavor and then tweet their guess with the hashtags #WhatTheFanta and #Sweepstakes. The contest is only available in the United States only for those ages 13 and up. There is no purchase or correct Mystery Mix guess necessary to win, and entries must be submitted by Nov. 7, 2021. Official Rules and Details can be found online.

More than 11,800 Coca-Cola Freestyle dispensers are now available at Wendy’s restaurants across the country – and beverages can be enjoyed both when dining in and also via drive-thru, and the Fanta Mystery Mixes are available as a drink option in the Coca-Cola Freestyle menu of the Wendy’s app. Consumers can find their closest Wendy’s location featuring a Coca-Cola Freestyle online.


About Coca-Cola Freestyle

The Coca-Cola Freestyle platform launched in 2009 with Coca-Cola Freestyle 9000 and  Coca-Cola Freestyle 8000, high-volume dispensers in self-serve and crew-serve options, respectively. In 2014, the company unveiled Coca-Cola Freestyle 7000, a mid-volume, countertop dispenser. In 2018, Coca-Cola Freestyle continued its legacy of innovation by introducing the next generation of the platform: Coca-Cola Freestyle 9100, which rolled out nationally in select outlets in 2019. The Coca-Cola Freestyle portfolio offers more than 200 beverage brands, including waters, sports drinks, lemonades, teas, juices and sparkling beverages. Coca-Cola Freestyle users also can select from more than 100 low- and no-calorie options, more than 90 caffeine-free choices and more than 100 beverage brands that are unavailable anywhere else. With so many options, Coca-Cola Freestyle truly offers the kind of variety to meet peoples’ beverage needs and lifestyles.

To learn more about Coca-Cola Freestyle or to find one near you, visit coca-colafreestyle.com, like us on Facebook at facebook.com/cocacolafreestyle and follow us on Twitter @ccfreestyle and Instagram @cocacolafreestyle_us.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, AHA, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

About Wendy’s 

Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe”, which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef****,freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy’s Company (NASDAQ: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption and its signature Wendy’s Wonderful Kids program, which seeks to dramatically increase the number of adoptions of children waiting in North America’s foster care systems. Today, Wendy’s and its franchisees employ hundreds of thousands of people across more than 6,800 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. For details on franchising, connect with us at wendys.com/franchising.

Visit wendys.com and squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at facebook.com/wendys/.

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