In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.
Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials?
Jenny Camarena, the youngest of nine children, has stepped up as CEO and master distiller for a family of historic tequila producers.
Amazon is consolidating the Whole Foods leadership team under its Worldwide Grocery Stores with Jason Buechel at the head.
BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.
Sparkling tea producer OOSO was crowned the champion of New Beverage Showdown 29, joining an elite cohort of well-known beverage brands such as Health-Ade and Poppi that have previously claimed victory in the bi-annual pitch competition.
Guru Energy Drink experienced “temporary significant headwinds” in its second quarter earnings as the brand moves back to direct distribution in Canada.
At BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the current state of hemp-derived THC drinks, among many other topics.
The USDA has granted three new waivers restricting candy and soda from the Supplemental Nutrition Assistance Programs.
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 29 at BevNET Live Summer 2025.
Premium water brand Icelandic Glacial is joining the celeb club, announcing today a sponsorship agreement with Dancing With the Stars performer Julianne Hough, its first ever brand partnership with a celebrity influencer.
The Small Business Administration (SBA) under the second Trump term does not seem to be signaling support for its core constituents: Small businesses.
CPG talent recruitment business unveiled a new slate of leadership of its own today, naming Rob Ganjon to succeed founder Josh Wand as CEO after 17 years in the role.
Hemp-derived THC beverage brand Nowadays has signed an exclusive partnership with Palm Tree Crew (PTC), the hospitality platform founded by electronic music DJ Kygo and his manager, Kyles Shear.
