Headlines

Greenbar Distillery Sidesteps RTDs in Search of Cocktail Convenience

Los Angeles’ first post-prohibition era distillery, Greenbar Distillery, built its business on the craft cocktail movement – providing unique and local spirits for a growing bar scene in the early 2000s. But helping customers execute inexpensive and uncomplicated cocktails at home was always a challenge.

Flow Revenue Slips 17% in Q2; New Funding, CFO Revealed

Flow Beverage Corp. touted 14.3 million Canadian dollars in new investment so far this fiscal year as fuel to spur a return to growth, despite suffering a 17% year-over-year drop in consolidated net revenue.

Girl Powered: How Energy Drinks Learned to Win with Women

If there is anything to be learned from energy drink deals in recent history, it’s that the need for caffeine is gender-agnostic. Read our cover story from the latest edition of BevNET Magazine.

Yerba Madre Strikes Several Pro Soccer Sponsorship Deals

In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.

Taste Radio: What Grannies & Betties Can Teach Us About Authenticity

Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials?