The company has focused on reinvigorating both its marketing and its product development capabilities to better speak to millennials and to properly capitalize on the outreach opportunities provided by social media.
After highlighting a handful of new drinks in our show preview last week, check out the following gallery for a look at some of the other new and forthcoming innovations we saw at Natural Products Expo East 2018.
Overall carbonated soft drink (CSD) sales in the convenience channel were flat in a year-over-year comparison for the four-week period ending on Sept. 8, according to a report from Wells Fargo Securities.
In this video, NOSH reporter Meagan McGinnes and BevNET reporter Brad Avery examine developments within the sports nutrition space and recap the most notable keto products from this year’s show, including brands like Kitu Life, Rebel, Cave Shake, and Love Good Fats.
Clear/Cut Phocus, a sparkling water infused with 75mg of caffeine from green tea and L-theanine, an increasingly popular amino acid and nootropic also sourced from tea that provides consumers with a more level, focused energy boost without a crash.
Wonder+Well, an organic fruit-essence water for kids, provides the lovable format of a drink box but with no sugar or sweeteners. Co-founder Gregg Lefkowitz identifies that parents are looking for healthier options that get children to drink more water, while still being fun.
In this video interview recorded at Natural Products Expo East 2018 in Baltimore, Dr. Cheryl Mitchell, the head of research and development at Elmhurst 1925, explained how the company promotes sustainability by using a diverse array of raw materials and how that diversity has showcased the unique characteristics of the milks in new ways.
This week we sit down with Ben Branson, the creator of Seedlip, a first-of-its-kind non-alcoholic spirit that’s disrupted an industry by changing the way consumers think about cocktails; the hosts convene for a debrief on the recently held Natural Products Expo East 2018 and discuss exhibitor reaction to the show and notable food trends on display at the annual event.
In the first of a multi-part recap of news and highlights from the show, we examine new developments in RTD tea, take a look at Chameleon Cold Brew's new innovations, chart the growth of the shot category and highlight a new wave of plant-based coffee creamer products.
Bai Executives Repositioned Under KDP; Protein2O Hires Brian Douglas as CFO; Andrew Steele Joins BodyArmor; Soylent Names New CFO, VP of Digital Acquisition, VP of Brand Marketing; New Age Beverages Hires John Price as CFAO
A recent story in The Wall Street Journal explored the transition that major beverage companies are making into new categories.
Following the departure of founder Tatiana Birgisson, energy drink maker MATI has turned to former Coca-Cola executive Eric Masters to build on the company's entrepreneurial roots and turn it into a mainstream national brand.
Som Sleep is a ready-to-drink dietary supplement designed as a natural alternative to prescriptive sleep-aids. Serial entrepreneur and Co-founder/CEO, John Shegerian, shares that within four months the company was able to expand beyond e-commerce and enter brick-and-mortar retail.
Whether you are getting ready to cruise the aisles on the show floor, which runs Thursday through Saturday at the Baltimore Convention Center, or plan on following BevNET’s event coverage online, here’s a preview of some of the new products to look out for at Expo East 2018.
