Newswire

Celsius Launches Fitness Challenge With Nascar Driver Blake Koch

Celsius®, the world’s first Negative Calorie beverage backed by clinical science and the Official Energy Drink Partner for NASCAR Nationwide Series team TriStar Motorsports, is excited to announce the launch of the BK Fitness Challenge along with brand ambassador and NASCAR driver Blake Koch.

Rogue Ales & Spirits Introduces Rogue Soda

The Rogue Revolution continues to grow with the introduction of Rogue Soda, a lineup of small batch craft soda now available on draft and in new 22 oz. serigraphed bottles.

Flavorman Celebrates 40,000 Beverage Formulations

Flavorman is proud to celebrate their 40,000th beverage formulation. For the past 22 years, owner David Dafoe and his team of “beverage architects” have created unique drink recipes (or formulations) for brands of all sizes at their Louisville development lab.

Mountain Dew Names ‘Open Call’ Winner

Mountain Dew today announced that Salt Lake City resident Nathan Balli was selected as the first Green Label Studios: Open Call winner.

PepsiCo Partners With The Nature Conservancy

As part of a new five-year partnership called "Recycle for Nature," PepsiCo will expand the availability of recycling bins in the U.S., beginning where they are needed most—at gas stations and convenience stores.

Essentia Water Launches Brand Ambassador Program in New England

Essentia® Water, the leading alkaline water brand in the United States, announces the launch of its brand ambassador program with the signing of Sarah Dussault, Goldie Graham and Jennifer Phelan in the Boston metro area.

truBrain Launches Crowdfunding Campaign For Think Drinks

LOS ANGELES — truBrain has created a solution for those tired of the temporary fix provided by energy drinks. Think Drinks, available today on Indiegogo, provide a boost in cognitive…

Walmart Neighborhood Markets to Carry Powercoco

POWERCOCO, a Premium Natural Sports Drink has now expanded its distribution footprint to include Walmart Neighborhood Markets. POWERCOCO will be part of Walmart Neighborhood Markets Natural sections.

Lifeway Foods Brings Kefir to Canada

Lifeway Foods, Inc. (NASDAQ: LWAY) today announced an expansion of its flagship line of probiotic kefir into Canada, where the smoothie-like cultured dairy beverage debuts this week in more than 1,000 stores across the country.