Newswire

Cheerwine Partners With The Avett Brothers

Legendary soft drink brand Cheerwine® is joining forces again with folk-rock Americana band The Avett Brothers to host the third annual Legendary Giveback, an event that’s as much about community service as it is enjoying great music.

Rooibee Roo Expands From Coast to Coast

Families looking for a less sugary beverage option for kids can now purchase Rooibee Roo at all Fresh & Easy neighborhood markets in California, Arizona and Nevada and every Earth Fare stores in the South and Midwest. Houston and Dallas, Texas Kroger locations will also offer the new line of bottle rooibos tea for kids by the end of this summer.

Pulse Beverage Partners With Smashburger

As part of this collaboration, Smashburger® will now be one of Pulse's top food service accounts offering Natural Cabana® Lemonade at all 265 locations nationwide.

Bai Announces Launch of Redesigned Website

Designed entirely in-house, the new site marks the first major initiative for the company’s newly formed Brand Experience Group – a full-service marketing team that blends strategic savviness with creative firepower.

Cocozia Expands Footprint in Southern California

Health conscious SoCal residents can benefit from the organic goodness of the pure water that comes from green coconuts, which is 100% organic, non-GMO project verified and free from both sugar and gluten.

RuckPack Announces New CEO

Derek Herrera will be taking over for Marine Corps Major Rob Dyer, founder and former CEO of the nutrition energy drink company that received initial investment on ABC’s “Shark Tank” in 2012 and is now a $5 million company.

KeHE to Distribute Sipp Eco Beverage Co.

Distribution by KeHE will bring Sipp onto shelves in large and medium-size retail stores and markets including Fairway Markets, with locations in New York, New Jersey, and Connecticut. KeHE will also deliver Sipp to Central Market locations in Texas.

WTRMLN WTR Opens Retail Shop in NYC

Located at 187 Spring Street, the store is now officially open Monday-Sunday from 8AM to 8PM to serve all of your hydration needs for $5.39 a pop.

Titan Tea Teaches Lacrosse to Inner-City Kids

Last week, John Gagliardi, former professional Lacrosse player and Founder of Titan Tea—an electrolyte-infused, low-calorie tea—visited The Fresh Air Fund’s camp in upstate Fishkill, New York, to hold a lacrosse workshop and healthy living discussion with 9-12 year old boys at Camp Hayden-Marks.

Vita Coco Debuts Take on Coconut Oil

Synonymous with natural hydration and replenishment, Vita Coco is now the first premium coconut water brand to introduce an organic coconut oil.

Fiji Water Named Official Water of Emmy Awards and Governors Ball

FIJI Water, the number one imported bottled water, has been named the official water for the 66th Primetime Emmy® Awards Red Carpet and the Governors Ball. FIJI Water will be served exclusively at both Monday, August 25 events, celebrating television’s biggest night.

Vita Coco Signs Canadian Distributor

Vita Coco coconut water, one of the fastest growing beverage brands globally and the U.S. sales leader in coconut water, today confirmed the appointment of Toronto-based Beverage World Inc. as the brand’s new master distributor for Canada’s convenience and food service channels.