Newswire

Mercy Nutraceuticals Launches Productivi-Tea

NEW YORK — Mercy Nutraceuticals, Inc., a market pioneer in functional drinks and chewables, today announced the launch of Mercy Productivi-Tea, its new functional beverage formulated to sharpen minds with…

5-hour Energy Announces Sponsorship of Oribe Peralta

FARMINGTON HILLS, Mich. — Living Essentials, the distributor of 5-hour ENERGY® shots, today announced the sponsorship of Mexican soccer star Oribe Peralta, striker for the Mexican National Team and MX…

IRI Expands Category Architecture Initiative

CHICAGO & ORLANDO, Fla. — CPG manufacturers and retailers eager to elevate revenue and market share must focus on optimizing their category architecture, which is the discipline of enhancing all…

AquaBall Secures Distribution at Xtra Mart Convenience Stores

IRVINE, Calif. — True Drinks, Inc. (TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today…

Mountain Dew to Offer Video Production Grant

AUSTIN, Texas — Mountain Dew® today announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their…

VLiNG Mixers Announces Partnership With Kroger

CINCINNATI — VLiNG, LLC announces the national launch of VLiNG® Mixers, a premium hydration, slightly carbonated beverage, hand-crafted specifically to mix with spirits, through a partnership with The Kroger Company.    …

LaCroix Introduces Cúrate in Two Flavors

LaCroix 100% natural sparkling water is refreshing consumers with its first line extension – LaCroix Cúrate. Pronounced, “coo-rah-tay”, Cúrate translates to “cure yourself”. Holding true to the clean nutritionals of…

Coca-Cola Donates to Boys & Girls Clubs of America

ATLANTA — The first of two Big Game advertisements from Coca-Cola in 2014 told the all-American tale of triumph over adversity – a young man’s inspirational story to achieve unlikely…

Study Challenges Effectiveness of Sugar in Sports Drinks

LOS ANGELES — SOS Rehydrate is the new healthy rehydration drink comprising the right balance of electrolytes for optimum hydration.  The beverage is 100% free from artificial sweeteners, preservatives, flavors…

Mix1 to Support Active Lifestyle Organizations

SCOTTSDALE, Ariz. — Mix1 Life, Inc., (OTCBB: MIXX) announced today that it plans to donate a portion of its revenue back to non-profit organizations that support healthy lifestyles, including youth…

Safeway and Albertsons Announce Definitive Merger Agreement

PLEASANTON, Calif. and BOISE, Idaho — Safeway Inc. (NYSE: SWY) and Albertsons announced today a definitive agreement under which AB Acquisition LLC (“AB Acquisition”) will acquire all outstanding shares of…