Boxed Water Is Better Drops New Watermelon Flavor
Boxed Water Is Better – the leading sustainable alternative to plastic bottles and aluminum cans – has juiced-up its flavor lineup with watermelon.
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Marquis Introduces Its First Botanical-Inspired Flavor, Lemon Lavender, to Drive Rapid Growth
Marquis, the Los Angeles-based innovative beverage brand helping people rethink how they drink caffeine with deliciously refreshing, lightly-caffeinated sparkling sips, announced the debut of its first botanical-inspired flavor, Lemon Lavender.
GHOST Celebrates 7th Birthday With Epic Sweepstakes, Limited Ghost Energy Flavors and Award Win
It’s time to blow out the candles! GHOST, the lifestyle brand that spans sports nutrition products, energy drinks, dietary supplements, merch and apparel, is celebrating its seventh birthday with an exclusive LTO GHOST ENERGY launch at Kroger, a not-to-miss summer sweepstakes, and GNC’s “Partner of the Year” award win.
wildwonder Launches New Pineapple Paradise Prebiotic + Probiotic Sparkling Drink
Wildwonder, the AAPI founded brand behind the world’s first sparkling prebiotic + probiotic beverage for gut health, is adding a fun, new flavor to the mix this June in time for pool days, beach trips, and everyday summer adventures.
Cheerwine Launches Uniquely Southern Summer Contest With Unforgettable Experiences Up for Grabs
The uniquely southern soda is giving Carolinians the chance to win exclusive, one-of-a-kind experiences now through July during Cheerwine’s Uniquely Southern Summer Contest.
High Rise Beverage Company Announces Partnerships With Two New Distributors
High Rise Beverage Company has announced that they have begun distribution with P10 Foods & Hemisphere Distributors.
Pepsi Unveils New Commercial Featuring Bad Bunny and His Latest Chart-Topping Track, “WHERE SHE GOES”
Pepsi unveiled an iconic new commercial with Bad Bunny, his first for the brand, in which the world’s most-streamed artist takes on the dual role of lifeguard and vibe curator.
C4 Energy Claims The Official Energy Drink of Summer Title with 100-Day Cross-Country Summer Experience
C4 Energy, the fastest growing energy drink brand in the US, is launching its Official Energy Drink of Summer campaign, a 100-day cross country summer tour cementing the brand as the go-to energy drink for whatever your summer holds.
Heywell and Foxtrot Market Launch Limited-Edition Cherry Limeade Flavor in Time for Summer
CHICAGO — What happens when a modern take on a convenience store and a modern functional beverage team up to bring energy and mood support to the masses? Today, heywell…
Abed Abdo Joins Organic Valley as Chief Financial Officer
LA FARGE, Wis. — Organic Valley proudly welcomes Abed Abdo as the farmer-owned cooperative’s new Chief Financial Officer (CFO). With over 20 years of experience at the helm of finance,…
Lone Tree Brewing Presents Ufloric Sparkling Water, Hopped Beverage Made With Terpenes
LONE TREE, Colo. — As the NA beverage segment spikes and more drinkers get excited about alternative RTD drinks, Lone Tree Brewing is pleased to present a new product in…
This Week’s New Products: Tropical Kombucha, Plus PRIDE Month Labels
In this week’s new products gallery, Ruby teams up with music and hospitality space Public Records to craft a non-alcoholic Lambrusco, Jones Soda kicks off PRIDE month early with labels created by LGBTQ artists and Health-Ade and Baba’s Turbo Squirrel roll out new tropical kombucha flavors.
KeHE Distributors to Acquire DPI Specialty Foods
KeHE Distributors, a distributor of fresh, natural & organic, and specialty products in North America, announced it has entered into an agreement to acquire DPI Specialty Foods, a premier distributor across the western United States, from food & beverage focused private equity firm Arbor Investments.
Electrolit Joins Sueños Music Festival to Hydrate Fans at Chicago’s Biggest Latin Music Lineup
Electrolit, the preferred, premium hydration beverage made from quality ingredients announces its partnership with Sueños Music Festival, the largest Latin music lineup to reach Chicago, Illinois.