News

Johnnie Walker Partners With James Jean for Lunar New Year

Johnnie Walker, the world’s number one Scotch Whisky, announces an intricate new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the world, Asian-American artist James Jean.

De Soi Launches at Sprouts Farmers Market

De Soi, the line of sparkling non-alcoholic apéritifs created by Katy Perry and award-winning Master Distiller Morgan McLachlan, has officially launched in Sprouts Farmers Market store locations, as a part of their 90-day Forager Program for emerging brands. 

Nutpods Sells to Kroger-Backed MPearlRock

Nutpods, the plant-based coffee creamer brand founded in 2013 by Madeline Haydon, has been acquired by Kroger-backed investment group MPearlRock, the company announced this morning. Terms of the deal were not disclosed.

Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How.

Marcus Sakey, the co-founder of Ritual Zero Proof, spoke about why Diageo invested in his non-alcoholic spirit brand pre-launch, how it became an anchor in an increasingly crowded category, the evolution of its marketing strategy and how he assesses challenges from new and existing brands.

Diageo and Diddy Settle Racial Discrimination Suit

After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.