BeatBox Announces Their Latest “Partner Series” Custom Sports Package in Collaboration With the Dallas Stars
BeatBox, the Original Party Punch, announces their latest “Partner Series” custom sports package in collaboration with the Dallas Stars.
News
B.R. Distilling Company Appoints Christopher Crosbie Vice President of Sales
B.R. Distilling Company, parent company of the award-winning Blue Note Bourbon, has appointed Christopher (Chris) Crosbie as its new Vice President of National Sales.
Absolut Debuts Video Series With Matt Rogers “Mixing It Up: Cosmos & Culture” – Bringing Back the Cosmo For Coachella
As the Official Vodka of Coachella, Absolut is doubling down on its “Born to Mix” DNA by bringing its footprint beyond the festival grounds and presenting an exclusive limited-time series “Mixing It Up: Cosmos & Culture” in Absolut.LAND.
Simple Times Mixers Gets a Recyclable Makeover
Simple Times Mixers, the leader in clean-label ultra-premium mixers, has rolled out fully curbside recyclable packaging.
Sagamore Spirit Launches Second Release of Manhattan Finish Rye Whiskey
Sagamore Spirit, the leading, award-winning Maryland rye distiller, announced the return of a fan favorite Sagamore Manhattan Finish Rye Whiskey, first released in limited quantities in 2020 to high acclaim.
Procera Gin Releases Green Dot 2023 Vintage
African-made Procera Gin is proud to continue its celebration of the terroir of Africa with the release of Green Dot 2023 Vintage.
After Rapid Rise in Midwest, BUBBL’R Goes Nationwide with Target
BUBBL’R is going nationwide in Target, bringing the Wisconsin-based sparkling water brand to top coastal beverage markets for the first time. Developed and owned by Pepsi-Cola bottler Wis-Pak, BUBBL’R produces a line of functional sparkling waters containing antioxidants, vitamins and 69 mg of caffeine per 12 oz. slim can.
WTF: Lucky F*ck Energy Announces Rebrand, New Investment
Less than a year removed from its launch, Lucky Energy (formerly Lucky F*ck Energy) has landed a fresh $8 million investment as the energy drink rebrands itself to find new distribution opportunities.
Pure Leaf Zero Sugar Sweet Tea Cracks the Code By Delivering Delicious Sweet Iced Tea With Zero Sugar And Zero Calories
For many sweet tea drinkers, the more sugar, the sweeter the sip. Sweet tea existing without sugar may seem impossible to believe, but Pure Leaf has cracked the code with its newest innovation.
Marketing: Beverage’s Best April Fool’s Pranks
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
Report: Adult Non-Alc Retailer Rumored to Close
Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee, the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.
Glow Up with the New ISOPURE Collagen Peptides: Simply Formulated to Support Healthy Joints, Hair, Skin and Nails
ISOPURE, a leading and innovative protein brand and part of Glanbia Performance Nutrition, announced the latest addition to the ISOPURE portfolio: Collagen Peptides. The product supports healthy joints, hair, skin and nails, plus immune support* with each scoop providing 20 grams of collagen peptides.
New Products: Plant-Based Muscle Milk, Zero Sugar Sweet Tea, and Clevr Drinks
In this week’s new products lineup, we look at new functional powders from Clevr Brands and C4, a larger pack size for 100 Coconuts, and three launches from PepsiCo-owned brands.
Taste Radio: When Hype Engulfs An Entire Industry, What Are The Lessons?
Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that’s no longer the case. What generated the hype, and what lessons can be drawn from CBD’s rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and “lox in a box.”