Primo Brands Returns to Growth as Premium Water Momentum Builds
After spending much of 2025 navigating integration challenges and service disruptions, Primo Brands kicked off 2026 with signs of stabilization across the business.
News
With a New CEO at Coke, TaB Fanatics Hope to Revive The Classic Soda
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
Suja Life IPO Raises $187M; ‘We Are Just Getting Started,’ Says CEO
Once underwriting discounts and commissions are deducted, net proceeds are expected to be around $173.6 million, according to a press release.
Can NoBiggie Crack Kids Drinks With Mini Sparkling Waters?
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Reviews: POPWTR, Pricklee Provide Powerful Next-Gen Hydration
This week's reviews examine a pair of potent new takes on modern hydration: POPWTR, which promises to "taste like soda" and "hydrate like water," and an updated version of prickly pear-based drink Pricklee.
Celsius Enjoying “Energy Captain” Role with Pepsi; Q1 Revenue Up +138%
Celsius is blossoming in its role as the "energy category captain" for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit increases in revenue and adjusted EBITDA in Q1 2026.
Distribution: Ayrloom Enters Festival Season, Halfday Modernizes At Walmart
In distribution news, Ayrloom heads to New York's Governor's Ball as StageWater heads to Nashvilled for CMA Fest.
Carrie Underwood Enters CPG with HiNote Powder Brand
Award-winning musical artist Carrie Underwood is expanding her health and wellness app business fit52 into a CPG-aligned platform company with the launch of HiNote, a nutrition brand aimed primarily at female consumers.
Gen Alpha Seeking Identity, Emotion In Their Beverages, Per Keurig Dr Pepper Report
Amidst the vast range of choices, consumers are increasingly selecting drinks that excite and empower them both mentally and emotionally, according to Keurig Dr Pepper’s second annual State of Beverages Trend Report, released this morning.
Breakthru Beverage to Acquire RNDC’s Kentucky, Indiana Territories; More Transactions Incoming
Republic National Distributing Company (RNDC) continues to sell off its territory.
Recess Names Former Beatbox Exec Francis as CMO
As the brand aims to scale and achieve mainstream adoption, functional beverage maker Recess has brought in former Beatbox marketing leader Zech Francis to head up its own marketing efforts as CMO.
Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORM
Zero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through curated gatherings and community-driven celebrations.
![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
BellRing Teases Premier Protein Soda Launch, Using Innovation to Combat Category Headwinds
Premier Protein is set to join the burgeoning protein soda category as parent company BellRing Brands attempts to navigate increased competition, heightened consumer price sensitivity and rising input cost inflation.