When Mayawell began building the identity for its prebiotic better-for-you soda in 2019, the category was still fairly nascent. Now, only four years later, consumer familiarity and well-established category leaders have inspired the brand to lean into its product’s more compelling attributes.
Volume growth decelerated on a sequential basis across beer, wine, spirits and flavored malt beverage categories, while holding relatively steady across hard seltzer in the two-week period ending August 12, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Having experienced significant organic growth in Australia in recent years, PakTech is now establishing an on-the-ground presence, with a contract manufacturing facility in Victoria and a proprietary partnership with Visy.
With Golden Tiger's sales on the uptick, they've launched a new flavor: Golden Tiger Turmeric Lemonade, Hibiscus. This is the first new flavor the brand has launched over the past few years.
Two entrepreneurial leaders in the fiber packaging industry are collaborating to introduce the very first all-fiber bottle solution with an interior coating that offers a biodegradable and renewable solution for one of the most widely-used packaging designs on the planet.
Primaria Nutrition, the nutrition division of GC Ingredients, has invested in a state-of-the-art facility in Atlanta, Georgia, to manufacture custom formulations in powder and liquid form for food, supplement and value-added products.
To kick off the college football season, POWERADE announced the launch of its latest national marketing campaign titled, “IT TAKES MORE.”
Get ready for a flavor adventure like no other as Game-Changing energy drink G FUEL teams up with CD PROJEKT RED’s legendary dark-fantasy RPG video game series, The Witcher.
Costa Tequila announces a partnership with Clare Rose to bring its lineup of ‘Hi/Lo’ tequila blends to retail on Long Island.
Duluth, Minnesota is a world all its own, known for its natural beauty and quirky people. So, it’s no wonder that it’s the home of Vikre Distillery, a handmade spirits brand with personality to spare, a fiercely loyal fanbase and a homegrown approach.
Novo Fogo announces a new product to their lineup of USDA-certified organic Brazilian cachaças: Novo Fogo Passion Fruit Cachaça, fancifully named after SOFI TUKKER’s hit song, “Drinkee.”
Tif's Spiked has joined forces with Saccani Distribution to help grow their Northern California business.
Acclaimed Fort Worth-based spirits brand La Pulga Spirits has unveiled its highly anticipated Añejo Tequila, an additive-free tequila made with 100 percent pure agave and crafted by hand. Aged for 18 months in ex-bourbon barrels, La Pulga’s Añejo is distilled and bottled in the Highlands of Jalisco.
NEOPOP, a functional beverage to manage stress, has expanded its distribution partnership with Gopuff in NYC.
