News

Aurora Capital Partners Acquires Leading High Pressure Processing Provider Universal Pure

Aurora Capital Partners ("Aurora"), a leading middle-market private equity firm, announced that it has acquired Universal Pure Holdings, LLC ("Universal Pure" or the "Company"), the largest independent provider of high pressure processing ("HPP") and related food safety and technical services for cold chain-oriented human and pet food customers. 

Introducing Baba’s Acid Trip, a New Line of Tart and Tangy Kombucha Vinegars

Olga Sorzano, founder of the beloved Baba’s Bucha brand, is pleased to announce the launch of Baba’s Acid Trip – a brand new line of tart and tangy kombucha vinegars. Launching just in time for National Vinegar Day (yup, it’s a thing, who knew?), Baba’s Acid Trip is a bright and flavorful ingredient that will bring a zing to any dish or drink.  

Leisuretown Partners with Comedian Chelsea Handler

Leisuretown, a California-based beverage company with a line of cannabis (THC)-infused social seltzers and CBD-infused sunny seltzers, is excited to announce a strategic partnership with comedian, television and podcast host, six-time New York Times best-selling author and advocate Chelsea Handler.

Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas

Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.

Enterex Diabetic 16-packs Now Available at Walmart

Enterex Diabetic, a delicious nutritional shake specially formulated for people with diabetes, is launching a new strawberry 16-pack in over 2,800 Walmarts across the country. 

Meet 1:1 With Industry Experts at Our Next Virtual Networking Event on November 9

Our next virtual networking event is on Wednesday, November 9th from 3:00 - 4:00 PM ET. Virtual networking is a series that connects food and beverage brands with industry experts. Growing brands will have the opportunity to meet 1:1 with leaders from Whipstitch Capital, Piper Sandler, FDM Sales Management, Chase Ink. Public Relations, MomentumCPG, and Arena Partners.

Elevator Talk: Marquis, Transcendence Coffee, Après Hours, Country Luau

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Andrew Guard, the founder of The Guard Agency and Right Coast Brands, who shared his thoughts, questions and feedback with the participants.

BioSteel Signs Four Elite Women’s Hockey Players

BioSteel Sports Nutrition Inc. ("BioSteel") announced an expansion of its dedication to hydrating the next generation, signing Laila Edwards, Sarah Fillier, Calla Frank, and Jade Iginla, four elite hockey players who play on their respective national teams and represent the next generation of athletes supporting their fitness on and off the ice with Clean. Healthy. Hydration.