After racking up high-profile sponsorships with professional basketball and soccer teams and leagues, beverage maker BioSteel Sports Nutrition is hitting the ice -- literally. The company announced today it has entered a multi-year partnership naming BioSteel the Official Sports Hydration Drink and Official Hydration Partner of the National Hockey League (NHL) and the NHL Players’ Association.
Rise Brewing Co. continues to build an audience outside of cold brew coffee fans, as the New York-based brand announced new natural channel distribution for its organic oat milks this week. The brand’s Original and Vanilla oat milks are set to enter all Fred Meyer locations later this month, while Original and Chocolate are going into all Harris Teeter Stores. All three have also landed placement at 41 Fresh Market stores, or all locations with aseptic milk sets.
Nutritional sports supplement maker Ladder hopes that entering its first brick-and-mortar retail channel with 690 Vitamin Shoppe stores will broaden its appeal from its base of professional athletes and unlock “active” consumers.
ChickP, Ltd., a foodTech startup, and pioneer in plant-based protein innovation, introduces its protein isolates customized for trendy dairy-alternative barista-style coffee drinks. The company developed an advanced prototype of a chickpea-based milk analog. This plant-based creamer for coffee demonstrates the versatility of ChickP’s pure protein, following its sterling performance as an egg replacer for vegan mayonnaise.
Hydralyte, one of the world’s most trusted rapid hydration solutions, announced the release of Hydralyte Plus Liver Support, combining their rapid dehydration formula with liver supporting antioxidants Milk Thistle, Prickly Pear, Turmeric and Ginger for the ultimate Hangover remedy.
While it may represent just a fraction of the larger coffee market, the low-acid segment has become a small but steady profit generator for a handful of rising brands looking to separate themselves from the pack, whether as a central element or as a complementary piece.
While sustainability initiatives are growing in many sports today, tennis is one of the sports where an abundance of plastic bottles can still be found on the court. The Austrian company waterdrop unveils the arrival of Americans, Danielle Collins, and Taylor Fritz, as its first waterdrop athletes. This new step is a part of waterdrop's commitment to well-being, sustainability, and a challenge to set a higher standard for the beverage industry.
LALA U.S. is introducing authentic licuados – traditional Mexican breakfast smoothies containing milk, fruit, and oats – to dairy cases in Walmart and Hispanic-specialty grocers this month.
Farmtiva INC helmed by hemp industry and CBD pioneer Chris Boucher, to lead the resurgence of the stalled Hemp Cannabidiol (CBD) Market, which is set to surpass USD 56.2 billion by 2028, according to a new research report by Global Market Insights Inc., with the launch of JuiceTiva, a revolutionary water soluble, bulk superfood and beverage — “from farm, to Ready-to-Mix”— raw hemp juice powder, with the highest per gram serving of pure, highly bioavailable CBDa on the market, at the IFT FIRST: Annual Event and Expo, July 10-13, 2022, at McCormick Place in Chicago. (McCormick Place, 2301 S King Dr., Chicago, IL Booth #SO352 in the South Building.)
MGP Ingredients, Inc. (Nasdaq: MGPI), a leading supplier of distilled spirits, branded spirits and food ingredient solutions, has named Sean Wirtz to the newly created position of Director of Business Development and Integration.
Augusta Label + Packaging is pleased to announce an international collaboration to bring to the beverage market a truly revolutionizing resealable can top. This solution is perfect for the craft beer and tea brewers, canned cocktails, the cannabis drinks market, along with canned coffee, and more. These recloseable can tops are in stock and ready to ship.
Just in time for Summer, Clevr launched its brand-new limited-edition Rose Matcha SuperLatte – a decadent oat milk latte swirling the brand’s best-selling matcha blend with sweet rose & vanilla to capture the bright playfulness of sunkissed days in a cup—or even better, a tall ice-filled glass. Designed in collaboration with professional Afro-Latina surfer and Clevr ambassador Nique Miller, Rose Matcha is like your summer camp best friend – loaded with energy, always having the most fun, and will disappear back into fond obscurity before seasons end.
Mexcor International, a Houston-based importer and distributor of the finest spirits and beverages from around the world, is proud to announce one of the company’s imported brands, Agavales, has launched a new line of Tequila Creams. The brand’s Lime, Mocha and Original flavors have hit the market.
Quiksilver has officially launched their newest collection, made in collaboration with Baja-born beer brand Pacifico. The collection includes sustainably made tees and wovens, boardshorts, hats, flip-flops, a beach towel and a tote bag. Designed with original Quiksilver x Pacifico artwork and using vibrant colorways, the collection is complete with summer staples from sunrise to sunset.
