News

Sean "Diddy" Combs and the makers of CÎROC Ultra-Premium Vodka invite consumers to "experience the frequency of the LOVE Era" with the launch of CÎROC Passion. The new signature flavor is the first offering in the CÎROC portfolio that delivers more than a distinct taste; its bold design reflects an intensity and a frequency you have to experience. Together, Combs and CÎROC have now released more than 15 flavor innovations, becoming an industry and cultural leader in the vodka category.

Lux Row Distillers – the Bardstown, Kentucky, home of the Ezra Brooks, Rebel, Daviess County, David Nicholson and Blood Oath bourbon brands – has added two SKUs to its repertoire of offerings at retail. Beginning in June, the distillery’s Ezra Brooks 99 and Rebel 100 brands will be available in 1.75L bottles at a minimum suggested retail price of $44.99 and $35.99, respectively.

Pioneers of the Brunello category, Banfi, producer and importer of fine wines, proudly introduces the 2017 vintage of Castello Banfi Brunello di Montalcino DOCG. Once dubbed the “Builders of Brunello,” the award-winning winery estate is credited with bringing the industry’s attention to this southern Tuscan region.

Given the runaway success of its highly-acclaimed Straight Rye Whiskey, Frey Ranch Distillery announces the release of a limited-edition Single Barrel Rye. Bottled at barrel strength and featuring a mash bill consisting of 100 percent rye, the launch of Frey Ranch Single Barrel Rye keeps pace with current dark spirits trends, as more bourbon consumers add rye to their repertoire of whiskeys. In fact, according to the Distilled Spirits Council of the United States (DISCUS.org), rye whiskey volumes increased 1,275 percent – growing to 1.2 billion cases from 2009 to 2018 – a time when the classic cocktail renaissance began to hit its stride.

ANGEL’S ENVY, the Kentucky-based craft distiller that produces finished whiskeys, unveiled its completed $8.2 million Brand Home expansion at 500 E. Main St. in Louisville, Kentucky, U.S. The expansion, which adds 13,000 square feet to the facility, will allow ANGEL’S ENVY to welcome an additional 64,000 visitors each year, doubling annual guest capacity.

GREY GOOSE Essences, the line of low-calorie* vodkas infused with real fruit and botanical essences, is thrilled to announce GRAMMY-nominated singer-songwriter Kehlani as the headliner for its second annual "In Bloom" experience. On July 10th in New York City, Kehlani will immerse fans in the brand's blooming natural world with a rooftop concert performance. Singing beloved classics and new music from her latest LP "Blue Water Road" live for the very first time, the global event will be made available to NYC-based fans aged 21+ on a first come, first serve basis and experienced by even more virtually, via a specialty YouTube livestream.

Woodford Reserve released a new limited-edition bottle as part of its annual Distillery Series – Toasted Oak Oat Grain.