The Coca-Cola Company will pay $21 million to the plaintiffs of a class action lawsuit, which alleged the company had falsely marketed its Fairlife branded milk as coming from humanely treated dairy cows. An Illinois federal judge granted preliminary approval to the beverage giant last week to settle the case, which stems from an investigation into the mistreatment of cows at a Fairlife supplier farm.
The Vita Coco Company’s co-CEOs Mike Kirban and Martin Roper are splitting their titles, the company announced today, as Kirban will assume the title of Executive Chairman effective immediately. Roper will continue to serve as CEO, overseeing day-to-day operations.
Caliwater, the trailblazing creator of the cactus-based functional organic beverage, accelerates its 2022 expansion into all Stater Bros. Markets, 170 plus locations, retailing at $2.99. The two popular Caliwater flavors Ginger & Lime and Wild Prickly Pear are now available at the largest privately owned supermarket chain in Southern California; a huge accomplishment for the young company that officially launched less than one year ago. Known for its presence in Palm Springs and the Coachella Valley, the timing is perfect with the Music & Arts festivals currently underway in that region, and the brand also partnered with Soho House to be served as a featured beverage and mixer at their Soho Desert House pop-up in Indio, California.
Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has announced their new ‘Get Hy’ campaign in honor of the 4/20 holiday. The Hydration ACV electrolyte product aids in hydration during the celebrated consumption day as well as the return to music festivals throughout the country.
Pure Leaf Iced Tea has announced the expansion of its tea portfolio with new Lower Sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners, while saying "yes" to great taste with lower sugar content. Now available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on Pure Leaf favorites — Subtly Sweet Black Tea, Subtly Sweet Peach, and Subtly Sweet Lemon.
Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, today announced an agreement with Wisconsin-based Beechwood Sales & Service that will provide for distribution of TapouT performance drinks throughout the state of Wisconsin.
As consumers turn more towards premium offerings for their alcoholic beverages, U.K.-based Double Dutch is making the leap to the U.S. with its line of premium mixers. Founded in 2015 by Dutch twin sisters Joyce de Haas and Raissa de Haas (hence, the name), Double Dutch produces a line of premium cocktail mixers and tonic waters available in 12 varieties.
Keurig Dr Pepper (KDP) raised its net sales growth guidance for the year to the high-single digit range following a 6.1% sales increase to $3.08 billion in its Q1 2022 earnings report this week, bolstered by an “exceptionally strong” beverage performance.
After launching last year, Caliwater continues to expand its retail presence, most recently entering Stater Bros. Markets across Southern California. The Los Angeles-based brand, founded by actors Vanessa Hudgens and Oliver Trevena, hit store shelves earlier this month in Ginger & Lime and Wild Prickly Pear flavors.
In this week’s new product roundup, functional soda brand Culture Pop rolled out two new fruity flavors, Lechia debuted with a lineup of plant-based milks and Golden Tiger launched a new look for its turmeric lemonade.
Italian coffee giant Lavazza is doing a balancing act in launching ready-to-drink cold brew drinks in the U.S., both leaning into its deep heritage and iconography while still appealing to American tastes.
Enhanced water maker Lemon Perfect announced today it has closed a $31 million Series A funding round backed by several investment firms and pop star and entrepreneur Beyoncé Knowles-Carter. The new financing brings the California-based company’s total financing to over $42.2 million and arrives as the brand prepares to expand its footprint to over 40,000 doors nationwide this year.
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that its best-selling 1-gallon and 3-liter bottles are now available in Roundy’s Supermarket banners throughout Wisconsin and Illinois. Roundy's, a leading grocer in the Midwest, is a wholly-owned subsidiary of the Kroger Co. and operates over 150 retail grocery stores under the Pick 'n Save, Metro Market, Copps, and Mariano's retail banners.
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that Alkaline88 will be the exclusive bottled water sponsor of Gronk Beach Las Vegas, a 5,000-attendee, high-end pool party at the Encore Beach Club at Wynn Las Vegas celebrating the Draft Weekend Las Vegas.
