Siempre Tequila has introduced a virtual Bored Ape brand ambassador, marking the beginning of a push into web3 integration; Liquid Death sells out its Murder Head Death Club NFT line; evian introduces a limited NFT artist collaboration; Mid-Day Squares sells its Hershey diss video as NFTs.
Monster Hydro Super Sport – Monster Energy's performance hybrid drink that quenches thirst and offers superior hydration – is excited to welcome back PGA legend and Hydro Super Sport athlete Tiger Woods to The Masters this week. A return that recently felt unfathomable, Woods is back on the course and competing at the highest level of golf.
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray’s functional product and ingredients portfolio. The Cranberry Kelp Cubes offer a way to combine two powerful superfoods that come from regenerative farming practices giving consumers an easy way to enhance their everyday diet and enjoy the health benefits of these nutrient dense, antioxidant rich, non-GMO, family farmed ingredients. Ingredients in the product include Kelp puree, cranberry puree, and cranberry seeds.
Spiritfruit, one of the fastest growing innovative New England Vodka Soda brands, is excited to announce a national partnership agreement with Integrity Wellness Brands (IWB), a leading management services company of alcohol brands in North America.
Clover Sonoma, a third-generation family-owned and operated dairy and Certified B Corporation, today announced the national launch of a first-of-its-kind dairy beverage: Organic Moon Milks. Steeped in ancient Ayurveda, one of the world’s oldest holistic healing systems, Clover Sonoma’s Moon Milks blend two percent organic milk, herbs, and spices that can help the body respond to physical and emotional stressors. Available in quart size, Clover Sonoma Moon Milks will be available nationally at Whole Foods Market starting in April in three flavors: Golden Moon (Turmeric Ginger), Blue Moon (Blueberry Lavender) and Pink Moon (Cherry Berry Hibiscus).
Grovara, the easy global wholesale experience, has partnered with Horizon Organic to establish overseas distribution markets for the #1 organic dairy brand in the U.S. Horizon Organic, owned by world-leading food company Danone, is a pioneer in dairy beverages, having introduced the first organic milk available coast to coast in 1991.
15 STARS, a whiskey brand that honors Kentucky’s rich distilling heritage from 1795 until today, will hit shelves in early April. The company’s first release is its Timeless Reserve, a marriage of Kentucky bourbons aged 14 years and older. In addition to the new releases, Founders Rick Johnson and Ricky Johnson, will use special strains of corn, a black corn and a patriotic mix of red, white and blue corn, for future releases being distilled and warehoused in Bardstown, Kentucky.
For a decade, Remedy Drinks has been brewing down under. Now, the Australia-based kombucha brand is making a broader push into the U.S., bringing over a full slate of new products to American retailers this year.
Mexcor International, a Houston-based importer and distributor of the finest spirits and beverages from around the world, is proud to announce one of the company’s imported brands, Select Club, has launched a new Peach flavored whisky just in time for the summer season.
The Texas Rangers have signed a partnership with Troop, maker of ready-to-drink full-flavored, full-strength cocktails, to serve their drinks at Globe Life Field. Four of Troop’s spirit-based cocktails – Vodka Lemonade, Tequila Paloma, Bourbon Smash, and Rum Mojito – will be available to guests during home games and select events throughout the 2022 season.
Family-owned beverage maker Orange Bang and Monster Energy Company have asked an U.S. District Court in California to confirm an interim award of $175 million in damages and a 5% royalty on all future net sales of Bang-branded products after an arbitrator found that VPX was liable for breach of contract and trademark infringement by falsely claiming its products contain creatine.
In this marketing roundup, Sparkling Ice honors America’s veterans through its third annual Cheers to Heroes campaign, plant-based beverage maker MALK encourages consumers to take their bottle and #turnitaround and SodaStream partners with David Hasselhoff to save the baby sea turtles. Plus, the founders of Finnish Long Drink try to help America become the happiest place on earth.
Just in time for spring, Happi, Michigan’s first-to-market cannabis-infused sparkling water— has launched its newest flavor, Pomegranate Hibiscus in select provisioning centers across the state. Made with organic pomegranate, lemon, agave nectar and hibiscus, this flavor is light, fruity, and the perfect way to savor the season. There’s a Happi for every occasion and with all-natural ingredients and now 3 delicious flavors, Happi is redefining what THC-infused beverages look and taste like.
Day Chaser is pleased to announce that it has teamed up with Audacy and WFAN 101.9 FM / 660 AM (WFAN-FM/AM), the #1 Sports Station in the Nation, to execute a multi-dimensional campaign aimed at reaching listeners across the iconic sports radio network. As a result of the partnership, Day Chaser, which is now widely available across the country, and via DayChaser.com, is excited to team up with WFAN’s Yankees Radio Network in supporting the ‘Chase for 28’ campaign as the team sets out to capture their 28th World Series.
