News

BlueTriton Acquires Saratoga Spring Water Co. To Go “National, Upscale”

BlueTriton Brands, Inc., the company formed to purchase the Nestlé Waters North America (NWNA) portfolio of domestic brands, is growing its roster of natural spring waters with the acquisition of Saratoga Spring Water Company (SSWC). Financial terms of the deal were not released.

Evy Tea Rebrands, Pivots to Cans

Boston-based Evy Tea is introducing a new identity for its ready-to-drink cold brew teas, changing the brand name to simply “Evy” and rolling out new packaging with updated label designs in 12 oz. aluminum cans.

Rod & Hammer’s SLO Stills Launches New Canned Whiskey Cocktails

Rod & Hammer’s SLO Stills, the California distiller of award-winning craft spirits, introduces its NEW line of ready-to-drink (RTD) canned cocktails at WhiskeyFest in San Francisco, joining their lineup of spirits sold throughout the state.

Flaviar Features Martha Stewart In A New Holiday Campaign

In a specially released video that will be promoted across media platforms, Martha Stewart shares the recipe to her favorite eggnog, a richly indulgent cocktail that’s the perfect treat to serve your loved ones while entertaining this holiday season.

Stewart’s Enterprises Names Tony Gaines as CEO

Beverage maker Stewart’s Enterprise Inc. (SEI) announced late last week that it has named industry veteran Tony Gaines as the company’s new CEO. In his new role, Gaines will help the craft soda maker increase momentum behind its alcoholic beverage brands, including its recently launched Stewart's Spiked Seltzers and the upcoming launch of a RTD Hard Rock-branded hard seltzer line.

PepsiCo Launches Greenhouse Accelerator In MENA To Advance Sustainability And Innovation

PepsiCo has announced the launch of its first MENA edition of the Greenhouse Accelerator program, active globally since 2017. The six-month initiative seeks to enhance innovation and sustainability through collaboration with purpose-driven brands from the MENA start-up ecosystem that share PepsiCo’s vision for a more sustainable food system.

The Future of Nicotine Alternatives, Krave Kicker, Announces Commercial Launch

Krave Kicker has partnered with Power Brands, award-winning beverage consultants and producers (FITAID and LIFEAID). This crafty, organic beverage is first in class – the first truly natural nicotine alternative, and first in a beverage, with two amazing flavors. Krave Kicker packs a potent punch that smokers crave.

Taste Radio: Core Values Create Category Leaders. Just Ask Vive Organic.

J.R. Simich, co-founder of leading wellness shot brand Vive Organic, spoke about why the company’s consistent focus has been critical to its development, how staying on message helped land a long-term partnership with Whole Foods, the impact of its creative and efficient trade show strategy and why aligning with founders of like-minded brands has benefited Vive’s ability to land new distribution and retail placement.

Blue Run Spirits Announces Holiday Whiskey Releases

Blue Run Spirits announced its whiskey releases for the 2021 holiday season. Blue Run’s holiday bottlings, which make perfect gifts for any whiskey fan in your life, will arrive in three separate offerings: Holiday Rye Cask Strength Single Bottle, Holiday Rye Cask Strength Gift Pack and 12 Days of Blue Run Single Barrel High Rye Bourbon.