Phillips Distilling Aims to Ignite Brand Innovation, Awareness
Seeking to inject fresh life into its core brands, Phillips Distilling Company is making big bets on innovations like light-activated bottles and art-inspired “freezer vodka.”
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VIDEO: NBA All-Star Kyle Lowry Talks Business Goals with Functional Water Investment
Since October, Nirvana Water Sciences Corp. has aimed to disrupt the functional beverage set with a new brand built around muscle building supplement HMB. Acquiring exclusive rights to the ingredient, compiling a team of industry veterans and preparing for a nationwide expansion next year, the company is now sweetening the deal with NBA All-Star Kyle Lowry, who last week joined the company as an equity investor and member of its Ambassador Board of Directors.
National Restaurant Association’s Tom Bené to Take Reins at Breakthru Beverage Group
Breakthru Beverage Group has tapped National Restaurant Association president and CEO Tom Bené as its next CEO, effective October 4.
Blue Run Golden Rye Launches Online
Blue Run Spirits’ first Rye Whiskey – already a Gold Medal winner at the 2021 San Francisco World Spirits Competition - is now available at select retailers in the U.S. and will be sold online at BlueRunSpirits.com beginning Monday, September 6 at 3 pm Eastern.
Revolutionary Coffee Production Facility Fires Up Roastery & Services
Finally, a solution for growing coffee brands wanting to maintain or improve the quality and control of their products. From sourcing to packing, Coffee Support helps keep the craft in coffee at any scale.
Bella Hadid Joins Kin Euphorics as Co-Founder and Business Partner
Kin Euphorics is thrilled to announce that supermodel, activist, and fashion mogul Bella Hadid will join the brand in the role of Co-Founder and Partner, alongside CEO and Co-Founder, Jen Batchelor.
G FUEL And Twitch Streamer ONE_shot_GURL Are Launching A “Strawberry Slushie” Energy Drink
Calling all Snippity Snipers out there! No need to duck and cover for this shot. ONE_shot_GURL and G FUEL, The Official Energy Drink of Esports, are running duos to bring you ONE_shot_GURL’s first G FUEL flavor: Strawberry Slushie.
Big Country Beverages Hires Harold Sherrell As Texas Market Manager
Big Country Beverages is pleased to announce that they have hired a Texas Market Manager. Harold Sherrell, New York Native, is an experienced sales professional with specialty in the adult beverage category.
James B. Beam Distilling Co. Unveils New Distillery
The James B. Beam Distilling Co. (JBBDCo), celebrated and award-winning makers of genuine American whiskey for over 225 years, proudly unveiled the Fred B. Noe Distillery, which is dedicated to Seventh Generation Beam Master Distiller Fred Noe.
B2B Alcohol Marketplace Provi Announces Missouri Expansion With Major Brands Partnership
Provi, the B2B eCommerce marketplace simplifying beverage ordering across the alcohol industry, announced a new partnership with Major Brands, a leading Missouri-based wine and spirits wholesaler, to provide bars, restaurants, and alcohol retailers with an easier way to stock their beverage inventory.
Gallery: August’s New Products
As summer wraps up beverage brands launched a variety of new functional, fruit-flavored drinks while others jumped ahead to fall with limited pumpkin-themed releases. Check out the gallery below for the latest hemp-infused products from companies such as Lift, Beak & Skiff and Green Monké, new brand debuts, product reformulations and more.
Hornitos Tequila And San Francisco Giants Team Up For “Winning Shot” Contest
Hornitos Tequila announced that it’s teaming up with the San Francisco Giants on the “Winning Shot” contest, where fans aged 21+ can take a shot on and off the field for the opportunity to win up to $1,000,000 in cash by submitting the shot(s) they want to take in life to better themselves and progress their community - whether that be starting a new business, becoming a performer or starting a charity.
Taste Radio: Vice Is Nice. Why This VC Firm Is Pumping Millions Into ‘Bad’ Consumer Products.
Vice Ventures founder Catharine Dockery spoke about the massive opportunity for CPG categories, such as cannabis, alcohol and sexual wellness, that have traditionally been shunned by institutional investors, how her firm utilizes non-traditional data to make informed decisions, why she believes a shakeup in beverage alcohol distribution is on its way and why she spends most of her day engaging in new business pitches.
Under NestFresh Umbrella, New Barn Preps Expansion
In June, plant-based food and beverage brand New Barn Organics was acquired by national egg producer NestFresh in a move that promised to allow both companies to provide a broader range of products and give the brand a new runway for growth. Nearly three months later, that promise is taking shape.