News

New Hope Answers Expo East Questions on Safety, Attendance Levels

As questions over safety and buyer attendance continue to linger less than a month before the event begins, media platform and event producer New Hope hosted a virtual Q&A session today to address concerns regarding its upcoming Natural Products Expo East trade show.

VIDEO: NBA All-Star Kyle Lowry Talks Business Goals with Functional Water Investment

Since October, Nirvana Water Sciences Corp. has aimed to disrupt the functional beverage set with a new brand built around muscle building supplement HMB. Acquiring exclusive rights to the ingredient, compiling a team of industry veterans and preparing for a nationwide expansion next year, the company is now sweetening the deal with NBA All-Star Kyle Lowry, who last week joined the company as an equity investor and member of its Ambassador Board of Directors.

Blue Run Golden Rye Launches Online

Blue Run Spirits’ first Rye Whiskey – already a Gold Medal winner at the 2021 San Francisco World Spirits Competition - is now available at select retailers in the U.S. and will be sold online at BlueRunSpirits.com beginning Monday, September 6 at 3 pm Eastern.

James B. Beam Distilling Co. Unveils New Distillery

The James B. Beam Distilling Co. (JBBDCo), celebrated and award-winning makers of genuine American whiskey for over 225 years, proudly unveiled the Fred B. Noe Distillery, which is dedicated to Seventh Generation Beam Master Distiller Fred Noe.

Gallery: August’s New Products

As summer wraps up beverage brands launched a variety of new functional, fruit-flavored drinks while others jumped ahead to fall with limited pumpkin-themed releases. Check out the gallery below for the latest hemp-infused products from companies such as Lift, Beak & Skiff and Green Monké, new brand debuts, product reformulations and more.