America is going back to the movies, and so are brands. This week, two bottled water companies are making cinematic debuts with new marketing campaigns, each using the movies to drive home brand stories about sustainability. Liquid Death stars in Dead Till Death and FIJI Water gets a new score from Hans Zimmer.
Nova Easy Kombucha is bringing fitness-boosting booch to Nova’s product portfolio with a new product line of “high-performance,” non-alcoholic kombucha featuring a pre-workout POWER kombucha and a RECOVERY kombucha blend.
Italy’s iconic orange bittersweet aperitif, Aperol, has launched an all-new, limited-release of the Aperol Spritz Ready to Enjoy pre-mixed cocktail - finally making its way to the US just in time for summer!
BACARDÍ rum is taking a cue from its Caribbean roots this summer by introducing the most mixable flavor innovation yet with the launch of BACARDÍ Tropical, a limited-edition flavored rum.
The Cannacap delivery system stores flavored THC powder in a portable and discreet CAP transforming any drink into a delicious and efficacious cannabis beverage. Easy to use, take anywhere, anytime on-the-go fun!
Dallas-based Ricou Spirits, owner of Brandy Sainte Louise, has formed a strategic partnership with Hearts + Tales Beverage Co. of Vallejo, California, for exclusive import and distribution nationwide.
Calypso reported a more than 50% sales increase during the first half of 2021. These numbers follow a year of explosive 62% growth in 2020 and come on the heels of a successful 2019 for Calypso, which saw 33% growth and category leading sales velocity in its core line of flavored lemonades.
The United Kingdom’s number one CBD social tonic is now available with THC in California as Green Monké, a happy new low-dose, cannabis-infused line of sodas that celebrate people who love to laugh and make every moment memorable.
California-based Better Booch is seeking to drive that momentum behind a push into conventional retailers, including Walmart. Elsewhere, GNGR Labs partners with Dora's Naturals to expand within New York City and beyond.
Caboost Kombucha announced its patent-pending Cold Brew Tea Kombucha. A distinctive way of brewing kombucha that is the reason for Caboost’s original, smooth, and non-vinegary taste.
Barr Hill Gin, the #1 best-selling American super-premium gin in the U.S., is expanding its relationship with Breakthru Beverage Group, a leading North American distributor of premium wine, spirits and beer brands, as its distributor in Florida, Illinois, Wisconsin and Minnesota.
New SoCal-based powders and spirits company New Fashioned is thrilled to announce the debut of its new-to-market Dry Cocktails, now available direct-to-consumer nationwide.
Finlandia Vodka is pleased to announce a new expression, FINLANDIA BOTANICAL - a line of refreshing vodka-based spirits that combine the smoothness of Finlandia Vodka with the best Finnish nature can offer.
Spirits producers released a range of pride-focused, patriotic and citrus-infused products this month in addition to a variety of innovative bourbons from brands such as TX Whiskey, Yellow Rose Distillery and Watershed. Check out the gallery for the latest new releases, limited-edition spirits and brand relaunches.
