News

Purpose Tea Launches At Kroger Stores Nationwide

Purpose Tea, a social impact beverage brand, launched in over 1,500 Kroger grocery store locations nationwide. The brand features purple tea, a new super-tea, which comes in “hint of sweet” and “unsweetened” flavors including Purple Reign, Mint To Be, Watermelon Mint, Blood Orange, Coconut Lime and Simply Purple, and is available for single purchase for $2.79.

Faire Raises $260M to Connect Brands with Retailers

Faire, an online marketplace for retailers and brands, announced yesterday that it had closed an additional $260 million in funding. The platform, which helps retailers connect with and place wholesale orders from emerging brands, recently expanded to Europe as well. #url#

Distribution Roundup: Wave Soda Goes Nationwide with Kroger, Lemon Perfect Builds Out DSD

Better-for-you CSD brand New Wave Soda is going national. The brand is currently available in about 2,000 stores nationwide and expects to be in roughly 8,000 doors by the end of the year, founder and CEO Nat Noone said; Cold-pressed lemon water brand Lemon Perfect is doubling down on DSD as it seeks to grow its retail footprint to 15,000 doors nationwide by the end of the year.