Labor SMART, Inc., announced that it entered into an endorsement deal with Jacksonville Jaguars tight end Chris Manhertz. Manhertz will endorse and use Takeover’s NXT LVL Hydrogen Infused Spring Water during both his off-season and in-season training and competition.
Instacart, the leading online grocery platform in North America, announced a new advertising initiative, committing up to $1 million to amplify Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace.
Elenita, the world’s first and only sparkling Mezcal RTD will soon be available at 8,000 feet as the company announces its launch of distribution in the Colorado Mountains in partnership with Mountain Beverage Distribution Co.
Summer 2021 is rumored to be the “summer of canned cocktails” and West Fork Whiskey Co. is kicking it off with its latest ready-to-drink bourbon beverage, the Cold Hamer Bourbon Peach Tea canned cocktail.
Faire, an online marketplace for retailers and brands, announced yesterday that it had closed an additional $260 million in funding. The platform, which helps retailers connect with and place wholesale orders from emerging brands, recently expanded to Europe as well. #url#
Del Maguey is pleased to announce the launch of Del Maguey Vida de Muertos an artisanal, twice distilled mezcal with an ABV of 45%, giving it a uniquely creamy texture and long complex finish.
Better-for-you CSD brand New Wave Soda is going national. The brand is currently available in about 2,000 stores nationwide and expects to be in roughly 8,000 doors by the end of the year, founder and CEO Nat Noone said; Cold-pressed lemon water brand Lemon Perfect is doubling down on DSD as it seeks to grow its retail footprint to 15,000 doors nationwide by the end of the year.
Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets.
Hyster Company announces the release of its new E50-60XNL series, the industry’s first cushion tire counterbalanced lift truck available in the 5,000-to-6,000-pound capacity range specifically designed around factory integrated lithium-ion power.
Super Coffee is calling upon consumers to spread positive energy through “Deliberate Acts of Positivity” with a TikTok Challenge kicked off by fitness influencer Demi Bagby, along with a variety of content creators who will produce digital content on Instagram, YouTube, and Pinterest to encourage consumers to perform acts of positivity and inspire their followers to do the same.
With the summer months approaching the ready-to-drink cocktail category expanded with a range of better-for-you options from hard Yerba Mate to the relaunch of VOCO’s vodka-based coconut water. Check out the gallery for the latest canned cocktail releases and new brand debuts.
Experience Harlem will kick off their 15th Anniversary with a special summer Juneteenth edition of their successful event series, SHOP & SIP HARLEM highlighting Harlem’s Black-owned businesses with a weekend filled with supporting restaurants and retailers across Harlem.
Cutwater Spirits announces the national launch of its newest canned cocktail, Vodka Transfusion. Known as a true golfer’s cocktail, the Transfusion is a modern classic enjoyed at golf course bars and country clubs across the world.
J Rieger & Co. has announced the 2021 release of its Rieger’s Monogram Whiskey. Prior to Prohibition, Rieger’s Monogram Whiskey was the flagship label for the distillery. The Rieger’s Monogram label was revived in 2017 to be used for the J. Rieger & Co. limited edition line of highly unique and innovative whiskey expressions.
