Sovány Debuts on Juice Press Market
Sova'ny has partnered with leading beverage, food and nutrition brand Juice Press to launch on the brand’s new JP Market, the fastest growing online market.
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FITAID Renews Partnership with Spartan in U.S. and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the…
Hellowater Partners with Justin Allgaier and JRM
MOORESVILLE, N.C. – JR Motorsports announced today that hellowater will partner with Justin Allgaier and the JRM No. 7 team for the 2021 NASCAR Xfinity Series season. hellowater, born in…
G FUEL and Rapper Logic to Launch “Bobby Boysenberry” Energy Drink
NEW YORK – G FUEL, The Official Energy Drink of Esports, today announced it will launch a new “Bobby Boysenberry” flavor on February 17th. G FUEL developed the new flavor…
Distribution Roundup: Costa Brava Marks First Entrance to Alcohol for LA Distribution; High Brew and Farmer Bros. Team Up
In this roundup of recent distribution news, RTD cocktail brand Costa Brava partners with LA Distributing, while High Brew partners with coffee roaster and distributor Farmer Bros. and Reed's signs on with Unique Foods for distribution in Canada.
DEFY Focuses on Charity with Alkaline Water Launch
DEFY, the CBD sports drink brand co-founded by NFL Hall of Famer Terrell Davis, announced this week it will launch its first non-CBD infused product line with DEFY Water, a new bottled alkaline water for which a portion of all proceeds will support veteran, female and minority-owned nonprofits.
WTRMLN WTR Introduces the Elevated Benefits of Functional Ingredients Powered by Juice
DENVER, Colo. – High-Vibe Freshness — that’s what WTRMLN WTR’s new functional blends deliver. WTRMLN WTR’s new functional blends are made with watermelon juice, which is a source of naturally…
GT’s Living Foods Forms Science Advisory Board for Kombucha Research
GT’s Living Foods announced this week the formation of a Science Advisory Board (SAB) which will consult the kombucha maker on health and science-based research. According to GT’s founder and CEO GT Dave, the board will not only advise the company, but also communicate directly with consumers, including sharing information and up-to-date research on kombucha’s impact on overall health and wellness.
BODYARMOR Continues to Drive Category Innovation with Launch of BODYARMOR EDGE
WHITESTONE, N.Y. – BODYARMOR today announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine. Designed to deliver the latest in active hydration and sports nutrition, BODYARMOR…
Daytrip Expands CBD Platform With Gummies Launch
Best known for its broad spectrum hemp CBD-infused sparkling waters and energy drinks, the brand further expanded its growing platform with the launch of infused gummies in January.
Report: Nestle Waters Exploring Sale to One Rock Capital
Nestlé has entered negotiations for the sale of its North American water business to One Rock Capital Partners, according to multiple media reports.
Ogden’s Own Distillery Debuts New Line of Canned Cocktail Expressions
Ogden’s Own, an award-winning leading distiller of craft spirits and the largest independently owned distillery in the state of Utah, is pleased to officially launch the company’s newest endeavor, its first-ever line of canned cocktails.
Spa Girl Cocktails Debuts New Sparkling Cocktails Collection
Spa Girl Cocktails, the plant-based, better-for-you, premium vodka cocktail, has launched its new sparkling cocktails collection in three favors including pineapple, strawberry and fresh vodka soda.
Diet Ale-8 Rebrands as Ale-8 Zero Sugar
Winchester, Ky. — Ale-8-One Bottling Company is rebranding Diet Ale-8 to Ale-8 Zero Sugar to clearly communicate the zero sugar product offering to consumers. The rebrand will begin to appear…