Los Angeles-based kombucha maker Better Booch announced today it has raised $2.5 million in a funding round led by Crush Ventures, the venture capital arm of artist management firm Crush Music. The company has “bootstrapped” its finances since its 2012 launch and the funding round is the first time the brand has taken outside money.
CLEAN Cause, the Austin-based natural and organic energy drink fueled by Yerba Mate, has launched new packaging for its 16 oz. cans.
Apple cider vinegar maker Bragg Live Food Products announced today it has been acquired by an investor group led by private equity firm Swander Pace Capital, positioning the 107-year-old wellness brand for expansion and innovation.
Internationally-renowned Children’s Fitness Centers has joined with RETHINK Brands, launching a unique partnership which offers healthful beverage options in select My Gym locations around the United States including Texas, Maryland, District of Columbia, Connecticut, New York and New Jersey with more locations soon to be announced.
Nutrabolt CEO Doss Cunningham explained why focusing on premium as the guiding principle of the company’s business strategy was key to its development and that of its anchor brand, C4. He also discussed the mission and focus of his venture capital firm LivWell Ventures and the lessons he hopes to impart to brand owners within its portfolio. This episode is presented by Flavorman, the beverage architects.
According to Bill Weiland, founder and CEO of Presence Marketing, brand selection is a craft, not a science. It takes a full comprehension of category nuances and dynamics to determine a brand’s potential.
California-based juice bar chains Project Juice and Beaming Wellness announced last week they have merged to create Superfood Holdings LLC. The new entity will maintain both brand names, which combined operate 16 “organic clean-food kitchens” throughout California.
Keurig Dr Pepper (KDP) announced last week it is voluntarily withdrawing bottles of its Peñafiel mineral water line, three weeks after a class action lawsuit accused the beverage conglomerate of willfully ignoring tests showing the drinks contain dangerous levels of arsenic.
In this panel from BevNET Live Summer 2019, held June 12 in New York City, BevNET editor-in-chief Jeff Klineman sits down with three new fund managers to learn how these “new faces of beverage VC” approach investments, brand loyalty, ingredient trends, and entrepreneurship.
NBA legend Shaquille O’Neal has joined FORTO coffee shot maker Dyla Brands as an investor and will be the face of a $20 million media campaign for the product this fall, CEO and founder Neel Premkumar told BevNET. The size of the investment was not disclosed.
In this week’s episode, Sebastian Dreher, the managing director of Dohler Ventures U.S., discussed the firm’s funding philosophy and why he believes that investing in emerging brands is more “art than science.” He also spoke about how he evaluates scalable innovation, why category dynamics are crucial to Dohler’s investment strategy, and why great founders are also great fundraisers.
Speaking in June at BevNET Live Summer 2019 in New York City, Weller co-founder John Simmons shared lessons and learnings from his experiences as a CBD pioneer, including how other cannabis product categories have informed the brand’s strategy, how retailers and distributors are looking at infused products, and the process Weller followed to define its platform.
Julian Edelman is MVP of more than The Big Game, now he’s also part of the Perfect Hydration alkaline water team. The Wide Receiver has officially partnered with Perfect Hydration, embodying the healthy, active lifestyle the brand represents.
Queen City Hemp, the innovative Cincinnati brand responsible for creating America’s first CBD seltzer, has announced expanded retail availability throughout Northern Kentucky through a new agreement with Stagnaro Distributing.
