News

Trimino Completes Corporate Restructuring

Trimino Brands, maker of a line of protein-infused waters, announced this week it has completed a six month corporate restructuring aimed at preparing the brand for retail expansion, reducing operating costs and improving in-store merchandising.

Caliva Names mood33 First Cannabis Beverage Partner

The agreement with mood33 aims to give Caliva, which also works with other cannabis brands in categories including vaporizers, a retail foundation to build on within the emerging cannabis-infused beverage market.

BevNET Magazine Feature: Vita Coco Takes On The World

In addition to fueling the company’s own ambitions, innovation has put Vita Coco in pole position to drive growth in Keurig Dr Pepper’s (KDP) allied brands portfolio – and throughout KDP itself – after a year of change.

Melanie Boulden Appointed President, General Manager at Coke VEB

Reebok senior marketing executive Melanie Boulden has been appointed as president and general manager of The Coca-Cola Company’s Venturing & Emerging Brands (VEB) division, effective August 5, according to an internal company email sent to employees yesterday.

Monster Close to Coke Arbitration Decision, Exploring Alcohol Innovation

Executives for Monster Energy Corp. struck an upbeat tone at the company’s 2019 annual shareholder meeting on Thursday, projecting that the brand’s latest release, REIGN, will achieve over $300 million in sales this year. The company also announced its arbitration hearing with The Coca-Cola Company had been completed and that the decision will be announced by the end of the second quarter.

L.A. Libations Spinoff Relentless Growing in California

Relentless Trade Solutions, a new “spinoff” merchandising company from L.A. Libations services all CPG categories, launched in Southern California in March and has since expanded throughout the state and plans to expand to the Pacific Northwest, Arizona, and Las Vegas by the end of the year, according to L.A. Libations CEO Danny Stepper.

Tea of a Kind Expands Distribution with Raley’s

Vessl, Inc. announced that its innovative bottled tea beverage Tea of a Kind will be on the shelves at 112 Raley’s locations in Northern California and Reno, Nevada.

Elmhurst Expands Hemp Creamer Line with New Flavors

Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based nut and grain milks, is excited to announce the expansion of its Hemp Creamer line with new crowd-pleasing flavors: French Vanilla, Hazelnut and Golden Milk.

UPDATED: Fairlife Faces Backlash After Video Unveils Farm Animal Abuse

The video released by Animal Recovery Mission this week showed repeated acts of animal cruelty by workers at Fair Oaks Farm, including beating, kicking, and tossing newborn calves. The footage is sourced from a four-month undercover investigation conducted between August and November 2018.